In his new role, Avilash Chakraborty will lead the communication strategy for the agency and work closely with the office leads on the agency’s existing and new business development initiatives.
Carat India has appointed Avilash Chakraborty as Associate Vice President (AVP), Strategy. In his new role, Avilash will report to Anita Kotwani, CEO, Carat India and will lead the communication strategy for the agency, nationally. Chakraborty will also help drive the ‘Designing for People’ (DFP) framework inspired by Design Thinking from the house of Carat.
Armed with more than 13 years of experience, Avilash has worked with JWT, Y&R, and Cheil. He has led various strategy functions in Mindshare – North & East, in the past. He has worked across areas in Innovation & Content Strategy, Integrated Media Strategy, and more while being a part of The Walt Disney Company where he established and led multi-platform Strategic Partnerships for National Geographic brand in India.
Throughout his career, Avilash has led communication and media mandates for several iconic brands namely – Pepsico (Portfolio), GSK, Yum Restaurants, Volvo, to name a few.
Welcoming Avilash to the team, Anita Kotwani, CEO, Carat India, said, “Avilash brings with him a wealth of experience across creative, media, and content. As we drive growth for Carat India, we needed to bring in talent that can truly transform the agency offering, and drive integrated communication planning. Avilash, with his strong strategic bent of mind and diverse experience, will work with the newly formed central strategy function at Carat and lead communication planning for the agency. I am truly excited to have him as part of the Carat family.“
Commenting on his new role, Avilash Chakraborty, Associate VP – Strategy, Carat India, added, “Touted to be the world’s first media agency, Carat is a powerhouse when it comes to some of the best-in-class strategic frameworks, brand planning products, and proprietary audience insight tools that exist in the market today. Moreover, the tight-knit integrated ecosystem of dentsu India across Media, Digital, Performance, OOH, Marketing Effectiveness, and Creative agencies, make it perfectly poised to cater to the ever dynamic and agile marketing needs of clients. I am looking forward to being a part of Carat’s growth story under Anita’s leadership in India and partnering with clients in placing their brands at the helm of culture, consumer, and context.”