Media Samosa Round-up: July Week 3

Media Samosa July week 3 2021

July Week 3: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa July Week 3 – industry updates, brand stories, and more.

Brand Stories

Max Bupa Health Insurance

Max Bupa Health Insurance rebrands as Niva Bupa

Niva Bupa Health Insurance will aim to provide financial assurance as well as healthcare access to its customers by taking forward its legacy of product innovation, customer-centricity, and digital capability. Read more here.

Duroflex onboards Alia Bhatt as its brand ambassador

As the National Ambassador for Duroflex, Alia Bhatt will help the brand reach more youth while advocating the relevance of sleep for a healthy life. Read more here.

Industry Updates

FRIENDS: The Reunion

‘FRIENDS: The Reunion’ to be premiered on Television across Zee English Cluster

In a bid to mark this Friendship Day, ‘FRIENDS: The Reunion’ will premiere on Indian Television across 12 ZEE Channels on 1st August 2021. Read more here.

Carat India ropes in Avilash Chakraborty as Associate VP – Strategy

In his new role, Avilash Chakraborty will lead the communication strategy for the agency and work closely with the office leads on the agency’s existing and new business development initiatives. Read more here.

PUMA India appoints Prabhdeep Bedi as Director & Head – D2C eCommerce

As per the new role, Prabhdeep Bedi will be responsible for leading the D2C eCommerce business and the entire value chain of operations, account management, and more for PUMA India. Read more here.

boAt strengthens leadership team

The team expansion – which includes key hires across information technology, product engineering & transformation, finance, and supply chain – comes on the heels of boAt’s recent funding round by Warburg Pincus and Qualcomm. Read more here.

MARS Petcare appoints Yojana Gawade as Director – P&O, India

As per the new role, Yojana Gawade will help further strengthen a diverse and inclusive work culture at MARS Petcare in India through HR functions, people strategy, and more. Read more here.


TAM Ecom-Food/Grocery

Ecom-Food/Grocery ad volumes grew by 50% on digital for Jan-May 2021: TAM

TAM AdEx cross-media report highlights how the advertising fared in the Ecom-Food/Grocery category on TV, Print, Radio, and Digital for the months of Jan-May 2021 as compared to the same period in the previous year. Read more here.

Ad volumes grew by 43% on TV for Jan-June 2021: TAM

TAM AdEx half-yearly TV advertising report highlights the monthly trends, top and exclusive spenders from advertisers and sectors, and more for 2021 as compared to the same period in the previous year. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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