As per the mandate, Pitchfork Partners will be responsible for building communication channels for Songfest India, help bolster its positioning and reputation as a company, and more.
Songfest India has appointed Pitchfork Partners Strategic Consulting as its communication counsel. The agency will help amplify and communicate the vision and the messaging of Songfest India through the media and bolster its reputation as a company known for creating out-of-the-box and engaging content for brands.
Founded in 2019 to provide creative video solutions to brands in the form of digital ads, music IPs, fiction and non-fiction shows, Songfest India is founded by IIM-A alumnus-turned music tech entrepreneur Gaurav Dagaonkar and Meghna Mittal, an experienced marketeer and startup professional to work into brand marketing and campaigns.
They also provide an additional distribution channel to its partners and clients along with a data-driven approach towards content creation.
Gaurav Dagaonkar, Co-founder and CEO, Songfest India, said, “We are glad to engage with Pitchfork Partners to power our communication. Pitchfork understands our needs and is best suited for our requirements. Songfest is a dynamic company that is young, driven, and ambitious. We are looking to expand rapidly and explore new avenues to showcase our offerings. Pitchfork’s experience and expertise will go a long way in helping us achieve our goals.”
Meghna Mittal, Co-founder, Songfest India, added, “Songfest is committed to helping brands amplify their communication. Be it startups or large brands, we align ourselves with their positioning to create content that resonates with their target audience, with an approach that’s ROI-driven. As we broaden our horizons, it’s great to have Pitchfork Partners on board with us in our journey.”
Speaking about the association, Jaideep Shergill, Co-Founder, Pitchfork Partners, said, “Songfest is a powerhouse of creative video solutions and we look forward to communicating its message to the right audience. With our skills and domain knowledge, we believe we can offer interesting solutions that will increase their share of media and the spotlight. Also, our experience in entertainment will hold us in good stead when it comes to serving Songfest.”