Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa July Week 4 – features, campaigns, brand stories, and more.
Features
Weddings by Canon: Canon’s plan for the South Indian market in the post-pandemic world
Canon India’s C Sukumaran tells Media Samosa about the strategy behind the Weddings By Canon campaign and the road ahead for the brand in the South Indian market. Read more here.
Brand Stories
Vi launches campaign for unlimited internet offering ft Vinay Pathak
The campaign by Vi featuring actor Vinay Pathak as the protagonist focuses on Vi Hero Unlimited plans as the solution to the problem of data quota exhaustion faced by prepaid users. Read more here.
Domex initiates an ambush campaign against Harpic
Domex, the home cleaning/disinfection brand from HUL launched an ambush campaign against Harpic, for their new product Domex Fresh Guard Disinfectant Toilet Cleaner. Read more here.
OYO Print Strategy: Make headlines with ads
From cricket and the Olympics to pandemic and vaccination, recently OYO has been strengthening its print strategy with buzz-creating ads. We take a look at the tactics in play…Read more here.
Britannia 50-50 forays into the salty snacking space with Potazos!
Britannia is all set to enter the salty snacks’ industry with its new snack Potazos which is a fusion of potato and biscuit. The product launched in Assam and North East markets in July and will roll out in the rest of the country in the coming months. Read more here.
Dell tops the list of India’s most desired brands for 2021: TRA Research
The TRA report 2021 lists the top 1000 desired brands of India arrived through research conducted among 2000 consumer influencers from 16 Indian cities. Read more here.
Industry Updates
Udhayakumar Pasupathi joins the leadership team at OMD Chennai
Udhayakumar Pasupathi’s past roles have pivoted around providing integrated strategic solutions to brands, including marquee names such as Max Fashion, Lifestyle, Home Centre, and Eenadu, among many others. Read more here.
Sony Pictures Networks India rejigs leadership team
As SPN India gears up to embrace its Vision 3.0, it has revamped its organizational structure, making several leadership changes. These changes are effective immediately. Read more here.
Wavemaker India bags media duties for Paragon
The mandate comprises traditional media and content including social creative and digital. The Paragon account will be handled out of the Bengaluru office of Wavemaker. Read more here.
Motivator wins integrated media AoR for RummyCulture
The mandate includes managing the brand’s traditional and digital media duties including media strategy & planning, media investment, media activation, and content. Read more here.
Pitchfork Partners bags PR mandate for Songfest India
As per the mandate, Pitchfork Partners will be responsible for building communication channels for Songfest India, help bolster its positioning and reputation as a company, and more. Read more here.
AdTech startup Wrap2Earn receives investor backing
The Mumbai-based AdTech startup Wrap2Earn Technologies announced the conclusion of its recent funding round to support its expansion plans, building on its current 100% YOY growth. Read more here.
