Media Samosa Round-up: July Week 4

Media Samosa

Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa July Week 4 – features, campaigns, brand stories, and more.


Weddings by Canon campaign strategy

Weddings by Canon: Canon’s plan for the South Indian market in the post-pandemic world

Canon India’s C Sukumaran tells Media Samosa about the strategy behind the Weddings By Canon campaign and the road ahead for the brand in the South Indian market. Read more here.

Brand Stories 

Vi campaign

Vi launches campaign for unlimited internet offering ft Vinay Pathak

The campaign by Vi featuring actor Vinay Pathak as the protagonist focuses on Vi Hero Unlimited plans as the solution to the problem of data quota exhaustion faced by prepaid users. Read more here.

Domex initiates an ambush campaign against Harpic

Domex, the home cleaning/disinfection brand from HUL launched an ambush campaign against Harpic, for their new product Domex Fresh Guard Disinfectant Toilet Cleaner. Read more here.

OYO Print Strategy: Make headlines with ads

From cricket and the Olympics to pandemic and vaccination, recently OYO has been strengthening its print strategy with buzz-creating ads. We take a look at the tactics in play…Read more here.

Britannia 50-50 forays into the salty snacking space with Potazos!

Britannia is all set to enter the salty snacks’ industry with its new snack Potazos which is a fusion of potato and biscuit. The product launched in Assam and North East markets in July and will roll out in the rest of the country in the coming months. Read more here.

Dell tops the list of India’s most desired brands for 2021: TRA Research

The TRA report 2021 lists the top 1000 desired brands of India arrived through research conducted among 2000 consumer influencers from 16 Indian cities. Read more here.

Industry Updates

Udhayakumar Pasupathi

Udhayakumar Pasupathi joins the leadership team at OMD Chennai

Udhayakumar Pasupathi’s past roles have pivoted around providing integrated strategic solutions to brands, including marquee names such as Max Fashion, Lifestyle, Home Centre, and Eenadu, among many others. Read more here.

Sony Pictures Networks India rejigs leadership team

As SPN India gears up to embrace its Vision 3.0, it has revamped its organizational structure, making several leadership changes. These changes are effective immediately. Read more here.

Wavemaker India bags media duties for Paragon

The mandate comprises traditional media and content including social creative and digital. The Paragon account will be handled out of the Bengaluru office of Wavemaker. Read more here.

Motivator wins integrated media AoR for RummyCulture

The mandate includes managing the brand’s traditional and digital media duties including media strategy & planning, media investment, media activation, and content. Read more here.

Pitchfork Partners bags PR mandate for Songfest India

As per the mandate, Pitchfork Partners will be responsible for building communication channels for Songfest India, help bolster its positioning and reputation as a company, and more. Read more here.

AdTech startup Wrap2Earn receives investor backing

The Mumbai-based AdTech startup Wrap2Earn Technologies announced the conclusion of its recent funding round to support its expansion plans, building on its current 100% YOY growth. Read more here.



Previous articleDell tops the list of India’s most desired brands for 2021: TRA Research
Next articleGlad U Came bags PR mandate for Indulgeo Essentials
Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


Please enter your comment!
Please enter your name here