Mindshare India names Vipasha Bhuptani as Communications Planning Lead, Content+

Vipasha Bhuptani Mindshare India

In the new role, Vipasha Bhuptani will be responsible for setting up the communications planning vertical and help further strengthen the offerings of Content+for Mindshare India.

Mindshare India today announced the appointment of Vipasha Bhuptani as Communications Planning Lead for the Content+ team. In this role, Vipasha will be responsible for setting up the communications planning vertical for the agency’s key businesses. She will help further strengthen the content+ offering by refining and sharpening strategic content communications narratives.

With almost 2 decades of work experience, Vipasha Bhuptani has worked as a strategic brand planner for various top brands across sectors in markets like India, Europe, and Southeast Asia. Her expertise is in designing relevant communications and outreach strategies.

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Parthasarathy Mandayam (Maps), CEO – Mindshare South Asia, said, “Vipasha has a proven track record of implementing strategic communication initiatives across various brands and markets. We believe that Vipasha will play a pivotal role as we accompany our clients in revamping their content strategies.”

Ajay Mehta, Sr. Vice President – Mindshare Content+ & Partnerships, said, “Given the explosion in the content & communication landscape and with the emergence of new platforms, formats & frameworks, there is a need to address and build sharper & deeper, yet fully integrated content narrative for our set of clients. I look forward to working closely with Vipasha and I am confident that she will further strengthen our content offerings. Her expertise in strategic brand communications will further enhance our clients’ integrated content journey.”

Vipasha Bhuptani, Communications Planning Lead, Mindshare Content+, said, “These are exciting times in the content landscape as we witness its hyper-growth across platforms and formats. Clients today seek guidance and support in navigating through this intricate ecosystem. I am thrilled to be part of the Mindshare family as I embark on a journey for transforming the content narrative network for our clients.”



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