As the Public Relations partner for Continental Tires, Pepper Interactive Communications will plan and execute communications strategies on behalf of the company for its Passenger and Light Truck Tyres (PLT) and Commercial Vehicle Tyres (CVT) divisions in India.
Pepper Interactive Communications has been awarded the India Public Relations mandate for Continental Tires.
Continental Tires, who celebrate 150 years of their founding this year, ranks among the global technology leaders in tyre manufacturing. The Indian counterpart, Continental India Private Limited (CIPL), starting operations in 2011, is a wholly-owned subsidiary of Continental Corporation.
With its corporate office at Faridabad (NCR) and the state-of-the-art production facility located at Modipuram-Meerut, Uttar Pradesh, Continental Tires India manufactures premium tyres for passenger vehicles, trucks, and buses. With its ‘In the Market, For the Market’ philosophy, the company develops and manufactures products suited for Indian roads.
Pallavi Kapoor, Head Marketing, Continental Tires India, shares, “Having established a stable market position in India, we are looking to utilize PR as an accelerator for our continued growth in the market. The track record Pepper has established with Continental’s Automotive group subsidiary and their experience and understanding of the automotive industry made them an ideal partner. We are excited about the plan they have created for us.”
Speaking further on the partnership, Pallavi added, “We’re positive that this partnership will have a pivotal role in achieving the desired positioning for Continental Tires India and its sustained growth in the B2C and B2B segments in the Indian market.”
Roshan Mohan, Managing Director, Pepper Interactive Communications, said, “We are thankful to the management at Continental Tires India for placing their trust in us, and our team is excited at the opportunity of working collaboratively with the team at Continental Tires. Our focus would be to gain positive mindshare among various stakeholders in India for the brand and its products while utilizing innovative methodologies to communicate through both traditional and contemporary channels effectively.”