Ahead of its mega campaign, the new brand ambassadors along with the existing stars will help Myntra in targeting consumers across the nation and engage with the fans of these celebrities.
Myntra has signed up Hrithik Roshan, Vijay Deverakonda, and Dulquer Salmaan as its newest brand ambassadors, alongside the existing celebrity ambassadors, Kiara Advani, and Samantha Akkineni.
With the combined star power of these celebrities from different regions, who are loved and admired for their acting prowess and fashion quotient, Myntra aims to unleash one of its biggest line-ups of star-studded brand commercials and help enhance aspiration for the brand among the fashion-forward customers.
Speaking on the announcement of the new brand ambassadors and the launch of the brand campaign, Harish Narayanan, CMO, Myntra, said, “We are elated to welcome all the superstars to the Myntra family. These top fashion icons, who are also acclaimed fashion connoisseurs, will be a part of Myntra’s biggest star-studded campaign ever. The campaign will strongly reinforce Myntra’s position as ‘India’s Fashion Expert’ with differentiated fashion offerings and an unparalleled shopping experience pivoted on technology. This campaign will cut across demographics and build a deeper relationship with our customers across the country.”
Last year, the brand partnered with Kiara Advani as Myntra’s nationwide face and Samantha Akkineni as the face of the Southern market.