Media Samosa Round Up: August Week 1

Media Samosa

Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round Up.

Here’s a glimpse into the media and entertainment industry from the week that went by with this quick Media Samosa Round Up compiled with features, campaigns, brand stories, and more.

Industry Updates

Indulgeo Essentials

Glad U Came bags PR mandate for Indulgeo Essentials

As per the mandate, Glad U Came will help Indulgeo Essentials in strategic counseling and planning, integrated communication program including strategic media, influencer engagements, and more. Read more here.

Glad U Came bags communications mandate for Joker and Witch

As per the mandate, Glad U Came will work on the integrated communication strategies for Joker & Witch with an advanced PR outlook to increase their brand awareness and reach. Read more here.

Omnicom Media Group partners with Affle’s mediasmart platform in Indonesia

The partnership will enable Omnicom Media Group to offer mediasmart’s measurable programmatic and CTV advertising solutions to its clients in Indonesia.Read more here.

Cashfree appoints Vikas Guru as Chief Financial Officer

As per the new role, Vikas Guru will oversee operations, reporting, governance, investor relationships, and Management Information systems for Cashfree. Read more here.

Elite Marque Public Relations bags PR mandate for Blaupunkt TV

As per the mandate, Elite Marque Public Relations will be responsible for the brand’s media duties, strategic brand positioning, advocacy, influencer engagement activities and reputation management in India.Read more here.

Mindshare India names Vipasha Bhuptani as Communications Planning Lead, Content+

In the new role, Vipasha Bhuptani will be responsible for setting up the communications planning vertical and help further strengthen the offerings of Content+for Mindshare India. Read more here.

Madchatter Brand Solutions wins communications mandate for ZS

As per the mandate, the primary focus for Madchatter will be to amplify unique domain experience of ZS, raise brand recognition among the Indian public to attract quality talent, and educate them on innovations in the Indian healthcare ecosystem. Read more here.

Continental Tires India assigns PR mandate to Pepper Interactive Communications

As the Public Relations partner for Continental Tires, Pepper Interactive Communications will plan and execute communications strategies on behalf of the company for its Passenger and Light Truck Tyres (PLT) and Commercial Vehicle Tyres (CVT) divisions in India. Read more here.

Slow Content appoints Syed Amjad Ali as Chief Operating Officer

In this role, Syed Amjad Ali will primarily be focusing on the growth and sustenance of the creative division, while also working closely with the teams of Slow Products and Slow Experiences on their content initiatives. Read more here.

Vigor Media Worldwide India office bags PR mandate for Ajit Industries

As a part of the mandate, Vigor Media Worldwide will help Ajit Industries drive its expansion plans through media and communication strategies engaging the stakeholders effectively. Read more here.

Brand Stories

Myntra brand ambassadors

Myntra ropes in Hrithik Roshan, Vijay Deverakonda, and Dulquer Salmaan as brand

Ahead of its mega campaign, the new brand ambassadors along with the existing stars will help Myntra in targeting consumers across the nation and engage with the fans of these celebrities. Read more here.

Times Network launches 4 channels in UK, US & Europe on DistroTV

Expanding its international footprint, Times Network launched TIMES NOW, Times Now Navbharat & Zoom in UK & Europe, and Mirror NOW in the UK, US & Europe, in partnership with DistroScale, a media technology company based in California. Read more here.



LEAD showcases change in the mindsets about newer ways of schooling in the latest campaign

Conceptualized by TBWA\India, the latest TVC of LEAD offers a peek into an emotional conversation from the parents’ lens, highlighting a pertinent topic for the changing times. Read more here.

Cinthol says ‘Wake up Alive’ in its latest campaign

Conceptualized by Creativeland Asia, the new Cinthol campaign aims to uplift the homebound people amidst the pandemic and urge them to start off each morning with optimism and freshness. Read more here.

Saridon relaunch campaign urges young Indians to release pressure and bid adieu to headaches

Conceptualized by Lowe Lintas, the Saridon relaunch campaign brings alive the ‘Sirf Ek Saridon’ jingle with its new positioning to triumph over headaches for the best moments in life. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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