Expanding its international footprint, Times Network launched TIMES NOW, Times Now Navbharat & Zoom in UK & Europe, and Mirror NOW in the UK, US & Europe, in partnership with DistroScale, a media technology company based in California.
Making its foray into Indian Language, Times Network recently launched its maiden Hindi News Channel, Times Now Navbharat in HD with a proposition, Ab Badlega Bharat, Banega Navbharat. Delivering video content from producers globally, DistroTV is an independent, free, ad-supported streaming television service available across international markets.
Jagdish Mulchandani, COO and Executive President, Times Network, said, “We are excited to announce the launch of Times Network’s influential channels across US, UK & Europe through our strategic partnership with Distroscale. Delivering global, national, local & business news, original series & Bollywood content from back home with India’s leading channels, we are now thrilled to further enrich the TV viewing experience for our global viewers by adding an equally powerful brand to our portfolio with Times Now Navbharat. Catering to the appetite of the rapidly growing global audience, DistroTV is a robust network that offers us the opportunity to strengthen our reach amongst overseas South-Asian viewers and I am confident that with our holistic offering we will continue to keep them informed and entertained.”
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Navdeep Saini, Co-founder & CEO, Distroscale said, “Times Network is the part of India’s largest media conglomerates and a great brand that provides news and entertainment channels to audiences in India and around the world. We are thrilled to welcome a multitude of their channels, including their news channel Times Now & Times Now Navbharat, to our diverse, and growing FAST platform. The addition of these channels signifies our ongoing commitment to deliver thought-provoking and engaging content to a globally-minded audience.”
Rajesh Nair, VP Business Development, Distroscale said, “We are excited to launch 4 channels from the Times Network for our audiences from UK, Europe, and the US on our specialized SE Asian package ‘DistroTV Desi’. Our international audiences will consume their daily dose of news and infotainment on the Times Now, Mirror Now, and Times Now Navbharat channels and be entertained by the glitzy showbiz, music and celebrity updates on Zoom.”