As per the new role, Nivedeeta Moirangthem will be responsible for public relations, consumer insights, and organisational management to support IKEA India’s expansion plans, and more.
IKEA India announced the appointment of Nivedeeta Moirangthem as the Country Communications Manager to lead their total communications portfolio including Public Relations, Public Affairs, and Coworker Communication, and represent the retail entity as a spokesperson and as an external representative for all Ingka entities in India. She will be a part of the IKEA India management team, reporting to Peter Betzel, CEO & CSO (Chief Sustainability Officer).
As communication lead, Nivedeeta will work closely with the business and key stakeholders to support IKEA India’s ambitious India expansion plans. She will also be closely involved with transformation initiatives as IKEA continues its digital transformation journey towards establishing itself as an omnichannel retailer. Nivedeeta and the team will continue to strengthen the communication agenda and IKEA’s positioning in India.
Moirangthem has been with IKEA for close to 20 years. She comes with 23 years of experience in Corporate Communications & PR, Advertising, Internal Communications, Stakeholder Engagement, and Supply chain communication in the South Asia region. Prior to this, she worked with McCann Erickson India.
Nivedeeta Moirangthem, Country Communications Manager, IKEA India, said, “I am excited to take up the new role and to be able to contribute further to build a loved, meaningful and successful IKEA in India. There is so much potential left to explore, connections to build, and milestones to celebrate and this we do together, always with our IKEA values as the guiding star. It has been a deep learning experience during these tough times that we all are in, both professionally and personally.”