Media Samosa Round-up: August Week 3

August Week 2

Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa Round-Up features, campaigns, brand stories, and more.

Brand Stories

parle marie TVC

Parle Marie releases Maharashtra-focused television campaign

The localized campaign is part of the company’s regional marketing strategy designed to drive engagement and build relationships with Parle regionally. Read more here.

Kellogg’s brings Froot Loops to India

Kellogg’s India has launched Froot Loops to strengthen its offerings in the cereal category. Froot Loops has been available in the global markets since the 1960s. Read more here.

Industry Updates

Lintas Live wins the PR and Communications mandate for Valvoline-Cummins India

Lintas Live

As per the mandate, Lintas Live will help curate an overarching communication framework for Valvoline-Cummins including brand image and corporate reputation building, targeted at its internal and external stakeholder communities. Read more here.

Kaizzen bags the corporate reputation communications mandate for Viacom18

As per the mandate, Kaizen will provide strategic communications support to Viacom18 covering corporate reputation management, strengthening brand & leadership visibility, as well as network initiatives led by the media giant. Read more here.

Commtel Networks awards PR mandate to Blue Lotus Communications

As per the mandate, Blue Lotus Communications will be responsible for amplifying digital presence comprising communication and PR strategies for Commtel Networks. Read more here.

Crosshairs Communication bags PR mandate for Tressmart

As per the PR mandate, Crosshairs Communication will help Tressmart engage and tap on their customer insights and help the brand establish itself in the beauty industry. Read more here.

Acer onboards Motivator India as a media partner

As per the mandate, Motivator India will manage the brand’s digital media duties including media strategy & planning, media investment, media activation, and content. Read more here.

m/SIX wins media mandate for Nilon’s

As per the mandate, m/SIX will help drive Nilon’s brand experience with its data intelligence and consumer-centric approach while handling the media duties across TV, Print, Radio, and Digital. Read more here.

Madison Media elevates Jolene Fernandes Solanki to COO, Madison Media Ultra

As per the new role, Jolene Fernandes Solanki will lead the Marico business for Madison Media Ultra along with her existing client base at the agency. Read more here.

Perfect Relations bags communication mandate for Murata Vios

As per the mandate, Perfect Relations will help develop a strategic structure for Murata Vios and manage its communication strategies while working towards increasing brand awareness and visibility in the media. Read more here.

Connekting Dots PR and Brand Communications bags PR mandate for Copter7’s latest campaign

As per the mandate, Connekting Dots PR and Brand Communications will help spread PAN India awareness for the recent campaign of Copter7, #GoOneMoreRound amongst other responsibilities. Read more here.

IKEA India appoints Nivedeeta Moirangthem as Country Communications Manager

As per the new role, Nivedeeta Moirangthem will be responsible for public relations, consumer insights, and organizational management to support IKEA India’s expansion plans, and more. Read more here.

Viacom18 appoints Viraj Raje as the Head of Programming for Colors Marathi

In his new role, Viraj Raje will be responsible for managing the content strategy and creative framework for Colors Marathi. Read more here.

SGF India ropes in V Spark Communications as strategic communications partner

As per the mandate, V Spark Communications will be responsible for SGF India’s digital and brand upgrade duties by aiming to create strong communication networks and increase its public engagement. Read more here.

Pitchfork Partners to lead strategic communication for Rupeek

Pitchfork Partners will drive the brand outreach for Rupeek, supporting its business growth and strengthening the brand narrative. Read more here.

ANMI renews communication mandate with PROSE Integrated

PROSE Integrated has partnered with ANMI since 2018 for policy advocacy and enhancing visibility via PR strategies, social media exposure, and events. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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