Samsung India signs Alia Bhatt as its new face

Samsung India

With Alia Bhatt as the face of the brand, Samsung India intends to reach out to the Gen Z and the millennial consumers for visibility in line with the product offerings for the target audience.

Samsung announced its partnership with Actress Alia Bhatt for its premium Galaxy Z Series foldable smartphones.

“We are happy to have partnered with Alia Bhatt for our foldable campaign in India. Galaxy Z Fold3 and Galaxy Z Flip3 are an amalgamation of style, premium looks, innovation, and utility that promise a smooth smartphone experience for our young users. Alia’s immense popularity among young Gen Z and millennial consumers will help us deepen our bonds with them. Moreover, Alia’s quality and depth of work resonate with Samsung’s key values of openness and innovation,” said, Sumit Walia, Senior Director, Samsung India.

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Speaking about the association, Alia Bhatt stated, “I have done a small test run with Galaxy Z Fold3 and Galaxy Z Flip3 and I feel they live up to every promise that the brand has made. Samsung’s new foldable phones look sleek and come in interesting color options. I love the camera and the large cover screen, and also the fact that these foldable phones are very compact and portable. As for technology, it is truly cutting edge at the same time very user friendly and easy to navigate through.”

“The campaign has shaped up really well. I really liked the script and the communication that Samsung wants to put forth. I am really excited for the campaign to break, now. I think Samsung has a strong presence and it is a very trusted brand. It is a pleasure to be a part of their journey while adding a little to my own”, she added.

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