As per the new role at Madison Media Pinnacle, Saif Shaikh will lead on the integrated account of Godrej while further strengthening the brand to help achieve business outcomes.
Madison Media has just announced that it has promoted Saif Shaikh to Chief Operating Officer, Madison Media Pinnacle. The unit will house, the agency’s first account of Godrej Consumer Products for traditional and digital media.
Shaikh comes with an overall experience of over 19 years in strategy, planning implementation, and buying, having joined Madison Media in 2017, he has led the AOR for Godrej across the company’s larger portfolios.
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Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH, said, “I am delighted to announce that we are promoting Saif Shaikh to COO – Madison Media Pinnacle. He will now lead the integrated remit of our key Client Godrej. Over the past few years, Saif has consistently delivered on the biggest challenges given to him thanks to his hands-on, passionate, inclusive, and never-say-die approach. We congratulate Saif on his promotion.”
Saif Shaikh, COO, Madison Media Pinnacle, said, “I’m happy to lead Madison’s foremost client, Godrej. I look forward to leading the integrated account and further strengthening the brand and helping it achieve its outcomes.”