Sunfeast Dark Fantasy releases its latest campaign ft. Alia Bhatt

Dark Fantasy campaign alia bhatt

The latest campaign of Dark Fantasy features brand ambassador, Alia Bhatt and has also been shot with a blend of Hindi and English released across Instagram and Facebook, YouTube.

Sunfeast Dark Fantasy has launched its latest campaign, ‘Din Khatam, Fantasy Shuru’. With its popular jingle, ‘Can’t Wait Won’t Wait’, Sunfeast Dark Fantasy had endeavored to position itself as the irresistible sweet indulgence offering. As part of its recent campaign video, the brand depicts how unwinding after a hard day’s work and biting into a small piece of indulgence has taken various manifestations.

The campaign commenced with a cryptic tweet – “__ Khatam, Fantasy Shuru”. The activity revealed some interesting responses which went to create a buzz on the platform. More than 30 brands and many consumers participated in this Twitter conversation. As part of the initiative, the brand also put up digital billboards in Delhi, Mumbai, and Bangalore where some of these tweets were featured. The same activity happened on the radio where RJs on popular channels engaged with the consumers.

In continuation to consumers’ responses, Dark Fantasy launched its TVC, featuring brand ambassador, Alia Bhatt. The TVC is also on AIR in four South Indian languages other than in Hindi and English languages.

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Speaking on the campaign, Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Limited, said, “Every day ends on a different note for everyone. Some days end on a high note with a sense of achievement while some may end with lingering thoughts about a multitude of things.”

“It is in moments like these that one seeks comfort for oneself and Dark Fantasy can be their partner, as they unwind for that day. A brand grows when it continues to be relevant in consumers’ lives and through this campaign, Dark Fantasy wants to help them find their the little sweet spot for indulging in their little fantasies”, he added.



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