With the launch of Lite Chiwda, Gujarati Mixture, and Farali Chiwda, under Chatkeens brand, Parle Products aims to expand its snacking portfolio for consumers just ahead of the festive season in 2021.
Parle Products is expanding its snacks portfolio with the introduction of three products – Lite Chiwda, Gujarati Mixture, and Farali Chiwda, under the Chatkeens brand. The launch of the snacks comes as the country prepares for the forthcoming season full of festivities in 2021.
The launch is aimed at capturing the drastically growing snacking market which continues to witness a 12% growth rate. The Chatkeens snacks category at Parle Products is growing at 12% and is on track to significantly contribute to the company’s expansion.
The Gujarati Mixture and Lite Chiwda will be launched in the Northern, Western and Central markets of India whereas Farali Chiwda would be retailed throughout India to cater to the needs of Indian consumers during the fasting season.
Speaking on the launch, Krishnarao Buddha, Sr. Category Head, Parle Products, said, “With festivities around the corner, in-house snacking is on the rise and consumers are looking forward to exploring unique and tasty snacks. At Parle Products, we want to continue to grow that strong consumer ecosystem while catering to their every need, and hence, to make room on the shelf for snacks that deliver both flavor and function, we are excited to announce the launch of the three new products- Gujarati Mixture, Lite Chiwda, and Farali Chiwda.”
“We are hoping to cater to the rising consumer demand in traditional snacks that will provide a perfect balance between variety & taste while also staying relevant and on-trend with innovation during such trying times. Parle is an everyday brand and I believe that our consumers will find us whenever and wherever they look for quality products”, he added.