As per the mandate, Kaizzen PR will help provide strategic communications support to AIWA Electronics while covering corporate reputation management, product publicity, and more for the brand.
Kaizzen PR Services has bagged the PR mandate for Japanese consumer electronics, AIWA Electronics, as the company charts out its return to the Indian market. As the company celebrates its 70th year, AIWA Electronics is expected to roll out a number of devices across Personal & Home Audio and video segments over the next few months.
Vineet Handa, Founder, and CEO, Kaizzen said “We are ecstatic to be working with a company like AIWA that has built an enviable reputation for quality and trust in the global market. We look forward to a long and mutually beneficial partnership for many years to come. AIWA’s products are comparable to some of the biggest brands in the market, and in most cases better. It is a privilege to be working with them and we see this as a testament of the hard work and passion to be the best in our endeavors.”
He added, “While things have been difficult during the pandemic, we have continued to work hard for our clients and signed some major brands. We are thankful to the management team at AIWA for placing their trust in Kaizzen. Our team is excited at the opportunity of working with the AIWA team to execute innovative, disruptive, and high-impact PR campaigns that positively impact the business. Over the past twelve years, Kaizzen has established itself as a leading multi-practice and full-service PR and Digital Media Agency and the current mandate will help consolidate this practice even further.”