Media Samosa Round-Up: August Week 4

Media Samosa

August Week 4: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Brand Stories

Samsung India

Samsung India signs Alia Bhatt as its new face

With Alia Bhatt as the face of the brand, Samsung India intends to reach out to Gen Z and the millennial consumers for visibility in line with the product offerings for the target audience. Read more here.

Parle Products launches three new snacks under Chakeens brand

With the launch of Lite Chiwda, Gujarati Mixture, and Farali Chiwda, under Chatkeens brand, Parle Products aims to expand its snacking portfolio for consumers just ahead of the festive season in 2021. Read more here.

Ola Electric ropes in Bhuvan Bam as brand ambassador

The strategic association between Bhuvan and Ola will create content that effectively communicates the brand’s uber value proposition in an innovative, highly relatable, and entertaining manner. Read more here.


TATA Health campaign

TATA Health launches #SochMatPoochLe campaign to help people choose an early diagnosis

TATA Health aims to normalize seeking medical help for symptoms that might appear usual in its latest TV campaign. It showcases the ill effects of trusting unqualified advice, random home remedies, self-diagnosis, etc., to address health concerns. Read more here.

Sunfeast Dark Fantasy releases its latest campaign ft. Alia Bhatt

The latest campaign of Dark Fantasy features brand ambassador, Alia Bhatt and has also been shot with a blend of Hindi and English released across Instagram and Facebook, YouTube. Read more here.

Hindware launches second-leg of its campaign ‘Thoughtful Is Beautiful’

‘Thoughtful is Beautiful’ by Hindware focuses on product solutions that offer convenience to consumers, highlighting the aspects of design and functionality. Read more here.

Bayer Consumer Health launches interactive mobile ads for Saridon

Collaborating with MediaCom and mCanvas, Bayer Consumer Health co-created an interactive mobile ad to amplify the latest Saridon relaunch campaign. Read more here.

Industry Updates

Madison Media elevates Vandana Ramkrishna to COO, Madison Media Ace

Vandana Ramkrishna holds over 20 years of experience. She will be leading client projects of Raymond, Pidilite, Cipla Health, and more. Read more here.

Meril ropes in MS Dhoni as brand ambassador for CoviFind

Meril features MS Dhoni in its digital films and TVCs for CoviFind and collaborates with Piramal Pharma to bolster offline distribution of test kits across pharmacies. Read more here.

Truecaller appoints Jijendran Ravindran as Vice President of Global Business Development

At Truecaller, Jijendran Ravindran will lead the business development function and will report to Kari Krishnamurthy, Chief Commercial Officer. He will be working towards expanding business and growth across markets. Read more here.

Viacom18 bags TV and digital rights for Abu Dhabi T10

The cricket tournament will premiere on 19th November 2021 live on Colors Cineplex SD (Hindi), Colors Cineplex HD (English), Rishtey Cineplex (Hindi), Voot, and Jio. Read more here.

Captech Technologies assigns communication mandate to Branding Edge Strategic Communication

As part of the mandate, Branding Edge Strategic Communication will be managing Creative, Digital, and Reputation management duties for Captech’s eFORCE platform which is a construction labor marketplace. Read more here.

Aviva India appoints Sonali Athalye as Chief Financial Officer

In this role, Sonali Athalye will focus on accelerating growth, financial strategy, managing investor relations, strategic business planning, and corporate governance for Aviva India. Read more here.

Sunil Lulla quits; Nakul Chopra appointed as CEO of BARC India

Nakul Chopra, who has been appointed as the incoming CEO, joined the BARC India Board in 2016 and was subsequently appointed the Chairman of the company (2018-19). Read more here.

Madison Media elevates Saif Shaikh to COO, Madison Media Pinnacle

As per the new role at Madison Media Pinnacle, Saif Shaikh will lead on the integrated account of Godrej while further strengthening the brand to help achieve business outcomes. Read more here.

Radico Khaitan onboards Motivator India as media partner

Motivator will manage the brand’s traditional and digital media duties including media strategy & planning, media investment, media activation, and content. Read more here

Koffeetech Communications bags integrated communications mandate for Engineer’s Circle 

As a part of the mandate, the agency will be responsible to undertake the paid media services, social media management, creative output, develop communication strategies and public relations along with designing a comprehensive digital marketing strategy for the company. Read more here.

Kaizzen bags PR mandate for AIWA electronics

As per the mandate, Kaizzen PR will help provide strategic communications support to AIWA Electronics while covering corporate reputation management, product publicity, and more for the brand. Read more here.

The Leela Palaces, Hotels and Resorts appoints Megha Ajgaonkar as General Manager – Sales

As per the new role, Megha Ajgaonkar will spearhead and drive sales performance while enhancing The Leela’s sales and distribution network and strategies. Read more here.


FMCG ad volumes grew by 57% on Print for Jan-Jun 2021: TAM

TAM AdEx cross-media report highlights how the advertising fared in the FMCG category on TV, Print, Radio, and Digital for the months of Jan-June 2021 as compared to the same period in the previous year. Read more here.

Advertising on TV increased by 14% during Jul 2021 compared to Jul 2020: TAM

TAM AdEx Television advertising report highlights the monthly trends, top and exclusive spenders from advertisers, and sectors in the period of July 2021 compared to July 2020 for the medium. Read more here.

Ad volumes decreased by 20% during Olympics 2020: TAM Sports

TAM Sports Commercial Advertising Tokyo Olympics report offers insights on advertisements for Olympics 2020 compared to Olympics 2016 and is based on the Live Matches of the Olympics games for both years. Read more here.

78% of reimagined consumers in India inclined to do business with environment-friendly brands: Accenture Report

The latest Accenture report highlights how consumers across demographics and geographies are reimagining their buying behavior beyond price and quality and that brands must differentiate to meet new consumer demands and more. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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