As per the mandate, PROSE will be responsible for strategic planning, ideation, content support, and heighten thought leadership for TARC.
TARC has awarded its communication mandate to PROSE Integrated for its communication mandate. TARC aims to leverage the growth wave post-COVID and develop projects across different verticals such as upscale high-rise residential condominiums to hospitality and boutique retail. The company has plans to launch numerous projects in 2021-22, while transforming urban living spaces.
The agency will focus on accentuating the brand’s leadership position in the industry and support TARC achieve its business and communication goals. PROSE will also assist TARC with integrated Investor Relation (IR) strategy and planning, including navigating complex legal and regulatory frameworks.
Elaborating on the development, Amar Sarin, Managing Director & CEO TARC, says, “We are elated to work with PROSE, to make the brand presence stronger as well as have sustained engagement with various stakeholders of our business ecosystem. We aim to offer our customers curated services and set higher benchmarks with every project we launch and our synergies with PROSE will be crucial to achieving this objective.”
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Commenting on the association, Setu Shah, CEO, PROSE Integrated, says, “We are delighted to associate with TARC in creating awareness and cementing thought leadership of the founding team. Our team has been catering to several brands in the real estate sector and is geared up to deliver great strategic advice and visibility to TARC. Our Delhi office will also be deploying our client servicing BOT on this project for automation and seamless updates.”