SBI General Insurance unveils its sonic brand identity

SBI General Insurance

The new musical logo aims to capture the forward looking attitude of SBI General Insurance while creating a multisensory experience for its customers underlining the brand promise of ‘Suraksha Aur Bharosa Dono’.

SBI General Insurance (SBIG) today launched its signature tune, thereby establishing its sonic brand identity. The newly launched musical id is a symphony that encapsulates a modern and forward-looking attitude.

The company’s musical id is envisaged to create a deep and multisensory experience for its customers and thereby amplify its key messaging of trust and support.

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The music id will act as the brand’s signature tune, thereby integrating the tune in digital touchpoints. This sonic tune is a celebration of SBIG’s new brand identity which was launched last year.

Shefali Khalsa, Head – Brand & Corporate Communication, SBI General Insurance, shares, “Sound has great power and can connect with people at a deeper level. Our musical logo is designed to succinctly convey and resonate with SBIG’s brand presence and underline the brand promise of “Suraksha Aur Bharosa Dono”. The sonic derived and launched is vibrant and energetic, indicating that SBI General is progressive.”



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