Beverage brand Xotik Frujus has unveiled three products- Jeeru, Vanilla Float, and energy drink, Hammer, in can containers in the markets, to elevate their visual identity, and Xotik has opted for a youthful design and packaging.
These newly launched cans will be available across Greater Mumbai, Gujarat, Rajasthan, Madhya Pradesh, Delhi NCR – North & West Bengal. Jeeru, the flagship product by Xotik offers a blend of sweet, sour, and spicy flavors. The brand intends to incite nostalgia with its flavours and cater to a range of audiences across the country.
Commenting on the drinks’ new avatar, Ankita Sehgal, Director, Xotik Frujus Pvt. Ltd, said, “We have always tried to make our products more accessible to our customers and we hope that these minimalistic ‘Can’ designs instantly connect with our millennial customers. With an energy drink in our portfolio, we strive to offer the finest quality beverages at a reasonable price, bridging the gap to our younger audience.”
Vanilla Float, the vanilla flavored fruit drink and Hammer, the energy drink from the house of Xotik would also be hitting the shelves along with Jeeru. The white and black colour schemes of the cans aim to provide a slick appearance, keeping the visual identity intact.
Recently the company announced the brand refresh for their signature product Jeeru. The new packaging and branding was executed to highlight the drink’s eclectic nature.