Media Samosa Round-Up: August Week 5

Media Samosa Round-up

Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into the media and entertainment industry from the week that went by with this quick Media Samosa Round-Up compiled with features, campaigns, brand stories, and more.

Feature Stories

Atul Shrivastava Laqshya Media

OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava, Laqshya Media Group

In conversation with Media Samosa, Atul Shrivastava from Laqshya Media Group highlights the OOH trends in the A & M space with the return of traffic on the roads with the unlock 2.0 in action. Read more here.

Brand Stories

Malaika Arora launches health & lifestyle venture

After having a career spanning two decades in the industry and building a robust career in the world of Bollywood and television, Malaika Arora decided to expand her horizon and venture toward entrepreneurship. She has initiated ventures like Label Life and SARVA Yoga. Read more here.

SBI General Insurance unveils its sonic brand identity

The new musical logo aims to capture the forward-looking attitude of SBI General Insurance while creating a multisensory experience for its customers underlining the brand promise of ‘Suraksha Aur Bharosa Dono’. Read more here.

Netflix and Excel Entertainment enter into multi-year series partnership

As per the partnership, Excel Entertainment will produce a variety of stories under its series banner Excel Media & Entertainment for Netflix members in over 190 countries commencing with two projects. Read more here.

MISFIT by boAt on boards Shanaya Kapoor, Vir Das, Divyendu Sharmaa, & Rohit Saraf as brand ambassadors

MISFIT by boAt has also launched an integrated campaign, #NeverFitIn with the new-age stars of Indian millennia, conceptualized and executed by the in-house team and creative agency, Digitas. Read more here.

Xotik rolls out drink cans for Jeeru, Vanilla Float & Hammer

Beverage brand Xotik Frujus has unveiled three products- Jeeru, Vanilla Float, and energy drink, Hammer, in can containers in the markets, to elevate their visual identity, and Xotik has opted for a youthful design and packaging. Read more here.

Apollo Funds acquires Verizon Media renamed Yahoo

With the close of the transaction, Yahoo will now operate as a standalone company under Apollo Funds. Verizon has retained a 10% stake in Yahoo. Read more here.


Snickers Vinay Pathak

iQOO launches ‘I Quest On and On’ campaign to honor Para Athletes

The iQOO campaign features Suyash Jadhav (Para-Swimming) and Vikas Singh Bhati (Para High Jump) in a short video that captures the deep motivation with which they train to attain their goals, highlighting their passion, rigor, and unparalleled skill. Read more here.

Snickers campaign ft Vinay Pathak taps on the common habit of hungry shopping

The new TVC depicts departure from the usual change in personality of the protagonist, to an unusual and outlandish act or decision, as seen in the film where Vinay Pathak, portraying the role of a father, ends up buying a ‘monster’ truck during a hunger pang. Read more here.

Nestle India collaborates with Reliance Jio as a part of Face of Hope campaign

As part of the association, there will be in-depth details about Nestle’s Face of Hope campaign on the JioEngage app, and the procedure for participating. The participants who take the pledge will be provided with an instant reward of 1GB data. Read more here.

Industry Updates

Megha Kapoor Vogue India

Vogue India appoints Megha Kapoor as Head of Editorial Content

As per the new role, Megha Kapoor will help enable local content in all Vogue markets around the world to reach a new global audience across all platforms. Read more here.

Viacom18 appoints Aniket Joshi as Business Head for Colors Marathi

Viacom18 appoints Aniket Joshi as Business Head for Colors Marathi

Aniket Joshi has joined Colors Marathi with an experience of over 17 years; in his previous role he led Sun Marathi as Business Head. Read more here.

Koffeetech Communications bags integrated communications mandate for Laconic

As per the mandate, Koffeetech Communications will be responsible for shaping the brand’s digital journey, develop communication strategies, and more while designing a comprehensive digital marketing strategy for Laconic. Read more here.

Bajaj Group appoints Neeraj Jha as Group President & Chief Communications Officer

As per the new role, Neeraj Jha will be responsible for Bajaj Group’s brand reputation and image while providing communications support to the group companies, and more. Read more here.

Emirates appoints Mohammad Sarhan as Vice President for India and Nepal

In his new role, Mohammad Sarhan will manage the commercial operations, drive business growth and lead strategic initiatives for Emirates across India and Nepal. Read more here.

TARC appoints PROSE Integrated as their strategic advisor

As per the mandate, PROSE will be responsible for strategic planning, ideation, content support, and heighten thought leadership for TARC. Read more here.

Ritika Jauhari to lead healthcare practice at H+K India

As per the new role, Ritika Jauhari will be responsible for driving growth and management at H+K India. Read more here.

Just Dial appoints Abhishek Roy as Head of PR

In this role, Roy will lead the PR function, offering communications counsel to the executive team, business units, and the functional areas. Read more here.

Wondrlab bags integrated communications mandate for

As per the mandate, Wondrlab will help the brand develop integrated digital strategy in addition to mainline communication comprising TVCs for the online matchmaking market. Read more here.

The Leela Palaces, Hotels, and Resorts appoints Satish Kumar as General Manager for The Leela Goa

As per the new role, Satish Kumar will be responsible for achieving targets by developing and implementing strategic sales and marketing plans and initiatives to deliver services at The Leela Goa. Read more here.

Four creative leaders from India chosen for One Asia 2021 jury The One Club)

The One Club Asia expanded the scope of its successful annual awards program from Greater China to all of Asia Pacific. Read more here.


festive season 2021 report

According to a survey by Trade Desk and YouGov, the Festive Season Pulse Report data highlights the shopping needs of the consumers just before the festivities in India. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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