As part of the campaign, Plum BodyLovin’ will be reaching out to their audiences through an extensive influencer outreach with 300+ influencers participating to drive more buzz around how to #GetSCENTY.
Plum BodyLovin’ has unveiled its latest campaign #GetSCENTY with an aim to introduce consumers to fragrances that they’ll always want to get scenty! The 360-degree high decibel campaign will target the young millennials and Gen Z through its advertisement to be unveiled across OTT platforms such as Hotstar, SonyLIV & Zee5, etc., and marquee social media platforms such as YouTube & Instagram.
The motley crew of influencers also include well-known beauty, lifestyle, and comedy divas like Gauahar Khan, Mithila Palkar, Nivetha Thomas, Kritika Khurana, Ahsaas Channa, Debasree Bannerjee, Nagma Mirajkar, Nitibha Kaul & Mrunal Panchal. as well as beauty & lifestyle bloggers who engage with their audiences across in multiple languages such as Hindi, Bengali, Marathi, Assamese, Tamil, Kannada, Punjabi, Malyali, Telugu besides English of course. Bloggers will only go live with the collaboration if they actually like the products!
Stuti Sethi, Brand Manager – Plum BodyLovin’ says, “The most fun part of creating Plum BodyLovin’? It’s got to be when we were curating funky fragrances like Hawaiian Rumba, Vanilla Vibes, Trippin’ Mimosas etc. and our latest #GetSCENTY campaign captures the vibe of these fragrances and our products perfectly! There aren’t a lot of bath & body brands out there today that have 55+ body care products in unique floral, fruity, beachy & gourmand fragrances and we’re quite kicked about the unique space we’ve carved out for ourselves, and we can’t wait to get the word out with this campaign!
The #GetSCENTY campaign also marks 1 year of Plum BodyLovin’s journey ever since its lockdown launch. Along with essential products categories such as shower gels, body mists, lotions, scrubs, etc., the brand is also rapidly innovating with products like body oils & de-odorizing pit creams.