FCB Cogito elevates Vidyadhar Wabgaonkar as CEO

Vidyadhar Wabgaonkar has been leading FCB Cogito for over four years now. He comes with a rich marketing background that includes stints in P&G India and MARICO Industries.

FCB Group India has announced the elevation of Vidyadhar Wabgaonkar as the CEO of FCB Cogito, the independent consulting arm of the Group in India. The Group recently also announced the restructuring of operations in a three-agency structure of FCB Ulka, FCB Interface, and FCB India. The elevation of Vidyadhar Wabgaonkar is yet another step to enhance the Group’s 360-degree capabilities.

An engineering gold medalist and a rank holding MBA from IIM Kolkata, Vidyadhar has made many lustrous brands of the country shine and stand out in the competitive marketplace. His unique expertise lies in a seamless combination of qualitative and quantitative aspects and the application of tenets of Neuro-Linguistic Programming (NLP) to marketing and business management. He is also a certified life coach and a Master Practitioner of NLP. Under Wabs’s aegis, FCB Cogito Consulting has come to be known for its proprietary products like ‘Chess’ for getting clients ready for competition and future and ‘Brand Hormone’ for rejuvenating brands.

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The Group is celebrating its 60th anniversary this year, and this elevation comes in at a very crucial time when the agency is looking forward to the next 60 years in India. Speaking on Wabs’ elevation, Nitin Karkare, Vice Chairman, FCB Ulka, said, “FCB Cogito has been the secret weapon in our armory. It represents our capability to solve higher-order problems for our clients with data and insight-driven solutions. It is our intellectual capital, and a means to provide strategic partnership to our clients.  Wabs always brings a fresh perspective, and in today’s times, his unique skills are going to be invaluable to brands as they navigate uncharted terrains.”

Speaking on his new role, Wabs said, “FCB Cogito believes that most clients have the resources required to be successful. It is the paradigm that connects the resources that often need evolution. ‘Why buy me’ is the most important question that each brand needs to answer, and the answer frequently lies well beyond the tangible aspects of the brand. A good answer and a consensus around it, together multiply the force of selling and marketing manifold.”



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