Media Samosa Round-up: September Week 1

Media Samosa round-up

Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into the media and entertainment industry from the week that went by with this quick Media Samosa Round-Up compiled with features, campaigns, brand stories, and more.

Brand Stories

Deepika Padukone

Deepika Padukone to launch global lifestyle brand rooted in India

The brand is expected to roll out in 2022 in India by Deepika Padukone and the first category of launch will focus on beauty and skincare. This category specifically will be backed by science. Read more here.

Bewakoof partners with Coca Cola to release exclusive merchandise

Bewakoof X Coca Cola will be 360 degrees promoted across all digital platforms. The designs on the product range have been inspired by Coca-Cola’s Red, white and black colors. Read more here.

Mondelez India forays into the snack bar category with Cadbury Fuse Fit

With this move, Mondelez India aims to develop the current niche and growing snack bar segment, with more and more consumers opting for healthy snacking options. Read more here.

Neeraj Chopra signs first brand endorsement with TATA AIA post-Tokyo win

This association marks the very first brand partnership to be signed with the champion javelin thrower, post his historic Olympic win. Neeraj Chopra will support Tata AIA’s efforts in offering life protection and health & wellness solutions to its consumers across the country. Read more here.


Tata Sky targets the state of Tamil Nadu with ‘Vera Level’ campaign

Conceptualized by Ogilvy India, the 360-degree campaign highlights the regional family packs available along with the one-touch remote for the price-sensitive segment. Read more here.

Huggies campaign celebrates joys of motherhood with every little discovery

The latest Huggies campaign aims to champion the power of a mom’s instinct by advocating the belief of #MomWaliFeeling and her #SahiWaliFeeling. Read more here.

Jockey India releases new campaign for its bra portfolio

The new Jockey India campaign showcases bra portfolio and is slated to run through the key months of festive season with a 360-degree approach. Read more here.

Plum BodyLovin’ rolls out influencer campaign to celebrate one year of its launch

As part of the campaign, Plum BodyLovin’ will be reaching out to their audiences through an extensive influencer outreach with 300+ influencers participating to drive more buzz around how to #GetSCENTY. Read more here.

Industry Updates

Manuela Montagnana

Criteo appoints Manuela Montagnana as Chief People Officer

In this role, Manuela Montagnana will lead the company’s People team, driving talent strategy and playing a key role in defining the future of work for Criteo’s global workforce. Read more here.

Genesis BCW names Arijit De Chief Client Officer

In his new role at Genesis BCW, Arijit De will provide clients with strategic communications counsel across messaging, stakeholder insights, organisational change, and issues and crises. Read more here.

Dentsu International appoints Rohit Suri as Chief HR Officer for South Asia

Rohit Suri will be based out of the agency’s Mumbai Office and work on building a team in India and Sri Lanka. Prior to this, he was the Chief Talent Officer (CTO) at GroupM South Asia. Read more here.

Diageo India partners with Omnicom Media Group India to launch engaging content

Diageo India has partnered with Omnicom Media Group’s Content Arm OMG Content to bring alive a unique content format and amplify Black & White Scotch Hipster, an innovative pocket-friendly pack. Read more here.

RISE Worldwide wins multi-faceted mandate for Abu Dhabi T10

RISE Worldwide is appointed exclusively for global media rights, broadcast production, to sell central sponsorship, in-stadia advertisement & to build strategic brand partnerships for Abu Dhabi T10. Read more here.

Medpho awards PR & Communications Mandate to Pepper Interactive

Pepper Interactive will be responsible for creating awareness about Medpho’s offerings and the impact of the company’s services on the Indian healthcare ecosystem. Read more here.

FCB Cogito elevates Vidyadhar Wabgaonkar as CEO

Vidyadhar Wabgaonkar has been leading FCB Cogito for over four years now. He comes with a rich marketing background that includes stints in P&G India and MARICO Industries. Read more here.

bConnect Communications bags communication mandate for bitsCrunch

Headquartered in Delhi, Bconnect Communication will look into the strategic communication for bitsCrunch and manage their external and communication channels, across India. Read more here.

Starcom appoints Rachana Monteiro as Senior Vice President

As a Senior Vice President, Rachna Monteiro will be responsible for leading and strengthening client relationships and business growth for the West office. Read more here.

Shoppers Stop partners with Accenture to push digital transformation

The collaboration aims to enhance customer experience and profitability, as well as support Shoppers Stop’s goal of being the go-to digital destination for customers through constant innovation. Read more here.

Adobe appoints Prativa Mohapatra as Vice President & Managing Director, India

As per the new role, Prativa Mohapatra will lead Adobe’s India business across Adobe Experience Cloud, Adobe Creative Cloud, and Adobe Document Cloud, reporting to Simon Tate, Adobe’s President for the Asia Pacific (APAC) region. Read more here.


Indian Marketers embrace change and prioritize the customer: Salesforce Research

The Salesforce Research report is focused on understanding the shifts in marketing strategies, priorities, challenges, and the trajectory of marketing’s digital transformation future with the recent economic and social changes. Read more here.

Audio leads online content consumption in rural India: Rural COVID Barometer Report

The report explores rural India’s concern about the impact of COVID-19 and how it alters consumer behavior with data points such as consumers preferring local village shops for purchasing groceries, personal hygiene, and cleaning products. Read more here.

Print ranks third, after Television & Social Media as credible source of news: Havas Media Group Report

As per the latest report by Havas Media Group, Print emerges as one of the most effective mediums to influence brand perception and credible source of information for brands and marketers. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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