Concept PR appoints Monish Ghatalia as Head of Digital Strategy

Monish Ghatalia Concept PR

As the Head of Digital Strategy, a part of the senior leadership team at Concept PR, Monish Ghatalia will be working across all key clients of Concept Group to scale their presence using an approach between PR and digital communications.

Monish Ghatalia specializes in digital marketing, digital transformation, and digital PR, he joins Concept PR with experience and knowledge of communications, data analytics, technology, and brands. His expertise lies in driving the potential offered by the digital medium for building brand visibility and customer acquisition with an ROI-focused approach.

He comes with a team of 30 professionals covering aspects of digital communication from social media management, creative services, content management website development, and data analytics. Going forward, the target is to grow the team with 100 professionals over the next year.

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Ashish Jalan, Director, and CEO, Concept PR said, “In the digital age, the convergence of public relations, traditional media, and social media is causing lines to be crossed or at least blurred. Concept PR is working towards creating better outcomes for our clients by constantly adopting the best digital practices. Ghatalia’s induction to the team and his domain knowledge adds to our resolve to help businesses drive the value that this convergence has to offer. Ghatalia’s role will be critical in this growth story and we welcome him to be a part of this dynamic team.”

Monish Ghatalia said, “I have followed Concept’s growth since my first job at the age of 17 in Concept. All these years, I have been an entrepreneur and marketing expert, but now I am back to where I learned everything. Bringing digital transformation, building brands digitally and digital growth hacks that drive customer acquisition, are things that drive me. It is deeply satisfying and I am looking forward to it.”

Vivek Suchanti, Chairman and Managing Director, Concept Group said, “Ghatalia has a stellar track record and his astute business acumen in identifying and converting digital marketing opportunities into unique creative solutions will help unlock value for our clients. We are already seeing the results with his experience in driving actionable, measurable digital outcomes for many of our client mandates. I am pleased to welcome him back to the fold.”

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