Heads Up For Tails appoints Swati Mohan as Chief Business Officer

Swati Mohan Heads Up For Tails

Swati Mohan will lead consumer & commercial business initiatives for Heads Up For Tails with a focus on the D2C business to scale growth across levers of Brand & Marketing, and more.

Heads Up For Tails (HUFT) announces the appointment of Swati Mohan as Chief Business Officer. She brings with her rich experience of over two decades across Media & Entertainment, Tech, and Advertising. At Heads Up For Tails, she will be responsible for scaling growth for the company across levers of Brand & Marketing, Tech Advancements, Growth Partnerships, and Product Innovation.

In her last stint, Mohan was the Head of Marketing at the global streaming giant Netflix and was part of the core leadership team in the first 3 years of operation of Netflix in India driving ~100% YOY subscriber growth and revenue market share leadership. Prior to Netflix, Mohan was at  National Geographic and Fox Networks Group for 6.5yrs; where she, as Country Head, led the network to become the #1 Factual and Lifestyle network in the country. . She has illustrious experience in the industry, with a wide spectrum of work across companies including Group M, O&M, FBC Media and Endemol.

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Rashi Sanon, Founder, Heads Up For Tails, said, “We are delighted to welcome Swati to Heads Up For Tails. She is a seasoned professional with a two-decade-long track record as a proven leader and has driven profitable growth in large, multi-channel consumer businesses. She brings significant experience in growing brands, improving operating performance and customer experience, and delivering results. Under her leadership, we aim at building a stronger tech platform for all the needs of pets at every stage of their life. We look forward to working with and supporting Swati as she leads Heads Up For Tails forward on its transformational journey in realizing our vision  statement – ‘For every home to experience the joys of raising pets as family.” 

Swati Mohan, Chief Business Officer, Heads Up For Tails, said, “After years of building and scaling global Media businesses, I’m excited about this leap into the pet care industry; one that is projected to reach over USD $2B over the coming years. As a pet parent myself, it has been inspiring to have witnessed what Rashi and the team at HUFT have built through their stores, experiences, and products; a brand with a sole mission to treat pets and their needs no less than those of any family member; making it the undisputed leader in the category. I look forward to integrating this vision into the next phase of growth where we shall infuse tech & personalization, e-commerce, content, and community to build out both the brand and business as the go-to platform for any and every pet parent need.”



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