Media Samosa Round-up: September Week 2

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Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into the media and entertainment industry from the week that went by with this quick Media Samosa Round-Up compiled with features, campaigns, brand stories, and more.


Gaming industry

Opinion: Indian Online Gaming Industry needs justifiable restrictions not blanket laws

Manav Sethi, Chief Marketing Officer, Octro Inc. gives insights into the Indian gaming Industry, sharing how blanket government rules for the industry can stiffle the growth of a potential revenue and job generating sector. Read more here.

Brand Stories

Parle Products Platina

Parle Products forays into cereal category with Hide & Seek Fills

The company aims to produce nutritious cereals for an energizing breakfast and strengthen its product portfolio for consumers in all age groups. Read more here.

Britannia launches Marie Gold My Startup Season 3.0

In its Season 3, the Britannia Marie Gold My Start-up campaign has been broadened to help homemakers leverage the internet to grow their businesses. Read more here.

Campaigns Mahesh Babu targets Telugu market, ropes in Mahesh Babu for new campaign

As part of the association with, Mahesh Babu will collaborate with the brand to portray its values and understanding of Telugu traditions and culture. Read more here.

L&T Mutual Funds rolls out ‘Investing Ke Aam Tarikey’ campaign to educate about Flexi-cap funds

The objective of L&T Mutual Funds’ campaign is to simplify, educate and create awareness about the Flexi-cap category in a way that will help investors connect the dots effortlessly. Read more here.

Industry Updates

Monish Ghatalia Concept PR

Concept PR appoints Monish Ghatalia as Head of Digital Strategy

As the Head of Digital Strategy, a part of the senior leadership team at Concept PR, Monish Ghatalia will be working across all key clients of Concept Group to scale their presence using an approach between PR and digital communications. Read more here.

Absolute Factor bags PR mandate for Bharat Exhibitions

As per the mandate, Absolute Factor will be responsible for providing customized solutions for marketing strategy and PR activities of Bharat Exhibitions’s virtual conference. Read more here.

Glad U Came wins communications mandate for Tarbull

Glad U Came will work on the integrated communication strategies for Tarbull with an advanced PR outlook to increase their brand awareness and reach. Read more here.

Heads Up For Tails appoints Swati Mohan as Chief Business Officer

Swati Mohan will lead consumer & commercial business initiatives for Heads Up For Tails with a focus on the D2C business to scale growth across levers of Brand & Marketing, and more. Read more here.

Koffeetech Communications bags communication mandate for Cinderella Herbals

As per the mandate, Koffeetech Communications will manage the overall communication duties for Cinderella Herbals including planning, strategizing, and managing the brand’s digital campaign and media presence. Read more here.

Evolve Digitas wins the social media & PR mandate for Grand Slam Fitness

Evolve Digitas will manage overall planning, social media, brand building, awareness campaign, PR activities, product launches, events, and other outreach activities for Grand Slam Fitness. Read more here.

Adgcraft wins PR mandate for Speaking Herbs

As part of the mandate, Adgcraft will be in charge of improving Speaking Herbs’ overall brand reputation, awareness, amplifying its visibility, offering strategic communication counsel, and managing media relations, external communications. Read more here.

Strategic Growth Advisors bags PR mandate for Equitas Small Finance Bank

The PR mandate of Strategic Growth Advisors includes working on the Equitas Small Bank’s research-based strategic narrative, focused communication, brand building, and corporate engagement. Read more here.

Birla Fertility and IVF appoints Lodestar UM as its Media AOR

The mandate comprises TV, Print, OOH, Digital and, Radio and will be handled by Lodestar UM’s Gurugram office. Read more here.

Dentsu India elevates Roopam Garg to CEO, dentsu X India

Prior to dentsu X, Roopam Garg has held senior leadership roles as Managing Director of Publicis Groupe Vietnam and COO of ZenithOptimedia Group India. Read more here.


MMA GroupM Amazon report

80% of consumers’ journeys will be ‘digital’ influenced this festive season: Report

The playbook by MMA, GroupM, and Amazon Advertising captures insights around consumer sentiment and marketer expectations for the upcoming festive season, along with implications and recommendations for advertisers. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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