iD Fresh Food started off as a dosa and idli batter shop in Bengaluru. Over the years the brand has expanded to other food items as well.
iD Fresh Food today announced the launch of its much-awaited, iD Bread. Their recent venture into the bread category had been in the pipeline for a long time now.
Speaking about iD’s decision to venture into this new product category, PC Musthafa, CEO and Co-founder of iD Fresh Food, said, “At iD, our focus has always been on delivering healthy and fresh foods to our consumers. We listen keenly to our customers so that we can cater to their evolving needs. iD Bread has been a result of the same process. We have used traditional techniques, starting from specially ground flour, all-natural fermentation, traditionally baked, no chemicals or additives.
These are the biggest differentiators when compared to any other similar products in the market. Rest assured when we say there are absolutely no synthetic chemicals in the mix. iD Bread is made the way bread should be made – traditionally and with a whole lot of love”.
Rahul Gandhi, Chief Marketing Officer, iD Fresh Food, said, “Bread has been a staple food in many parts of the world throughout recorded history. However, not all breads are made equal. As a brand whose USP is fresh and healthy foods, iD promises the finest bread, without the use of any artificial preservatives, flavors, or colors, unlike other alternatives available in the market today. The process of coming out with an all-natural bread took us two years and we finally cracked the code and now we are ready to offer a healthier and tastier choice to our consumers.”