The launch of Kinder Creamy will be supported by a 360-degree marketing communications campaign. Along with TV and digital presence, the brand will adopt a mass media approach as well.
Ferrero India Private Limited, part of Ferrero Group has announced the launch of ‘Kinder Creamy’. With this new offering, Ferrero India has forayed into the kid’s snacking segment and aims to make deeper inroads into India’s sweet packaged foods category. An addition under the umbrella brand Kinder – Kinder Creamy is a milky and crunchy, mini snack rich in milk with vitamin B12 and crispy rice providing a multi-texture experience in every single scoop.
Kinder Creamy has been introduced pan India at an affordable price of INR 20. and will be available across all leading outlets, including modern trade and traditional stores pan India. Consumers will be able to buy the product on e-commerce platforms such as Amazon, Flipkart, Grofers, Big Basket, etc.
With Kinder Creamy, the company is taking a step forward towards strengthening its presence in the Indian market. The expansion of the portfolio marks Ferrero’s entry into the fast-growing snacking category in India.
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Speaking on the occasion, Rudy Sequeira, Managing Director of Ferrero India said, “India is one of the important markets for Ferrero globally, and the expansion underlines Ferrero’s focus to build on its tropical portfolio. We are delighted to expand the Kinder portfolio, with a unique innovation in Kinder Creamy, that is priced at an affordable price point, taste that appeals to all palettes and is successfully made-in-India.”
He added, “The new offering demonstrates the success and growth of the Kinder brand in India. We are confident that Kinder Creamy will be well received by the consumers and drive both in-home and on-the-go consumption in the kids snacking segment.”
The retail channels will have a point of sales material to educate the consumers on the product attributes and will run a wide-scale sampling program for trade partners & consumers.