With the goal of delivering customer value and driving more business impact for the clients, the partnership with Tyroo will help Outbrain to continue to expand within the region.
Outbrain has partnered with Tyroo to provide the platform with premium advertiser inventory, expand market reach, and open new advertising categories.
“We are excited to announce Tyroo as our preferred reseller partner, which will allow us to deliver greater value and drive more business impact for our clients,” said Allen Sharma, Director of Sales, India, Outbrain. “Tyroo’s understanding of Outbrain’s products, its profound technical expertise, and its collaborative approach is uniquely complementary to how we work”, he added.
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“High-quality content is paramount to consumers. In the last 24 months, the flow of genuine, authentic content has been immense and that makes the discoverability of meaningful recommendations for users incredibly more important,” said Akshay Mathur, Chief Revenue Officer, Tyroo. “We are very excited to work with Outbrain as their partner in the region, bringing new ad offerings around native advertising to brands. Through Outbrain brands can scale their reach not only within the Tier I cities but also into Tier II cities using vernacular communication channels, delivering their intended messaging effectively”.