Media Samosa Round-up: September Week 4

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Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into the media and entertainment industry from the week that went by with this quick Media Samosa Round-Up compiled with features, campaigns, brand stories, and more.

Brand Stories

7UP festive packs

7UP introduces festive packs for Durga Puja in West Bengal

Featuring its mascot, Fido Dido, 7UP takes inspiration from the various elements that define the spirit of Pujo for its latest festive packs in the state. Read more here.


Tata Tea Chakra

TATA Tea Chakra Gold creates offline activation in the Tamil Nadu market

The initiative is a part of Tata Tea Chakra Gold’s commitment to celebrate Tamil Nadu’s regional pride and continue to be an integral part of the Tamil way of life. Read more here.

Tic Tac aims to build likeability with its ‘Gentle Refreshment’ campaign

With the communication around ‘Gentle Refreshment’, Tic Tac aims to build relevance in the current evolving times and uses simplistic everyday endearing moments to build likeability for the consumers. Read more here.

Olay and Tara Sutaria inspire women to ‘Seize the Day’ in the new campaign

The new Olay campaign featuring Tara Sutaria underscores the lasting effect of a good skincare routine and encourages young women to be worry-free and #GlowUp with confidence. Read more here.

Duroflex and Alia Bhatt urge consumers to upgrade their sleep essentials this Diwali

Through the campaign, Duroflex and Alia Bhatt are urging Indians to celebrate Diwali by making a meaningful lifestyle change- upgrading your sleep essentials that can enable deep healthy sleep for a better life. Read more here.

Industry Updates

Jyoti Deshpande Viacom18

Viacom18 appoints Jyoti Deshpande as CEO

As per the new role, Jyoti Deshpande will help bring synergies across all of Reliance’s media interests and investments and further equip the company to drive significant growth opportunities in the industry. Read more here.

Sony to be the official broadcaster of LPL in India

The inaugural edition of the Lanka Premier League (LPL) which was played in a bio-secure bubble at the Mahinda Rajapaksa International Cricket Stadium in Hambantota from November 26 till December 16, 2020, reached a cumulative audience of 557 million people through TV, digital-social space, and traditional media outlets. Read more here.

Havas Creative Group India appoints Debopriyo Bhattacherjee as EVP & Planning Head – North

In his new role, Debopriyo Bhattacherjee will be responsible for providing strategic guidance to Havas Creative Group with a special focus on all brands of Reckitt and a portfolio of brands from the Dabur stable. Read more here.

Sanju Menon joins Wondrlab as Chief Operating Officer

In his new role, Sanju Menon will lead the Wondrlab content team and will report to Rakesh Hinduja, Co-founder, and Managing Partner, Wondrlab. Read more here.

Outbrain partners with Tyroo to provide the platform with advertiser inventory

With the goal of delivering customer value and driving more business impact for the clients, the partnership with Tyroo will help Outbrain to continue to expand within the region. Read more here.

Exchange Connect has awarded its PR mandate to Wing Communications

As per the mandate, Wing Communications will be responsible for upscaling PR activities and digital footprint for Exchange Connect. The agency will also look after media planning and buying verticals. Read more here.

Bayer names MediaCom as global media agency

As per the mandate, MediaCom will help drive the marketing strategy for Bayer with data and content integration for business growth and expansion. Read more here.

Adgcraft bags communication mandate for Cocoberry

As per the mandate, Adgraft will be managing strategic and creative solutions, market engagement, communication, and market reach for Cocoberry. Read more here.

Viacom18 appoints Rajaraman Sundaram as Business Head – COLORS Tamil

As per the new role, Rajaraman Sundaram will be responsible for scaling up the overall business strategy and enhancing the operations for Viacom18. Read more here.


Kantar sustainability report

49% households say post COVID-19 sustainability even more important: Kantar Report

Who Cares, Who Does sustainability report by Kantar highlights eco-active segment, consumer habits, and growing environmental consciousness in households across 26 countries. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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