Brillon appoints Lodestar UM as media AOR


As per the mandate, Lodestar UM will be responsible for curating media and business solutions for Brillon. The mandate includes both offline and online media duties for the brand including e-commerce.

Brillon Consumer Products Limited, formerly SC Johnson Pvt. Ltd, a manufacturer of household consumer products, has appointed IPG Mediabrands owned Lodestar UM as its media agency on record in India. The account will be managed out of the agency’s Gurugram office.

The task includes both offline and online media mandates of BRILLON, including e-commerce.

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Nandini Dias, CEO, Lodestar UM, said, “Over the years, Lodestar UM has emerged as the most trusted agency partner for its clients, creating customized media solutions that are backed by industry’s most sophisticated media solutions, research and, tools. Despite the pandemic and the market condition, we have been driving the best business solutions for our clients. The trust, that Brillon has bestowed upon us is a testimony that we are on the right path.”

Hema Malik, COO, Lodestar UM, added, “Our primary task is to scale up the iconic brands of Brillon and find newer markets for the lesser-known brands. We are delighted to add Brillon to our portfolio of clients and looking forward to offering the most sophisticated, strategic, technology-led media solutions for them.”



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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