Dettol’s new product aims at making handwashing a fun experience

Dettol TVC

The TVC has been conceptualised by McCann and focuses on the growing concern mothers face every day in getting their children to wash their hands properly.

Dettol launched a Foaming Handwash range focusing on making hand hygiene a fun experience. The product is available in two variants- Aloe Coconut and Strawberry fragrance.

With the unprecedented COVID-19 outbreak it has become even more important to ensure we frequently follow correct hand hygiene behavior. Dettol is looking to provide its consumers with a diverse range of handwash products that make the handwashing experience fun while leaving hands clean and smooth.

Commenting on the product and campaign launch, Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt said, “Dettol has been protecting homes and families for decades. Pioneering the hand hygiene space, we continue to innovate and deliver products that elevate the consumer experience. Our new product- Dettol Foaming Handwash, is a superior product offering for consumers who are looking for protection, cleanliness, and moisturizing all-in-one. We are certain that this product will be loved by families and children.”

Dettol’s foaming handwash campaign focuses on the growing concern mothers face every day in getting their children to wash their hands properly. The new campaign addresses this concern, introducing a new innovative format of handwash delivery that instills the idea of a fun handwashing experience.

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Kapil Batra, Creative Head, Delhi, McCann Worldgroup, “Hand hygiene has never been this critical. But when it comes to kids, making them wash their hands can be quite challenging. But with Dettol Foaming Handwash, we saw a perfect solution for this challenge, and arrived at our campaign thought, “Haath dhone ka karega mann because now hand washing is fun”. The story brings this thought alive in an engaging and convincing manner and we are confident that this will help kids adopt a healthy habit, thus keeping them free of illnesses.”

Dettol Foaming Handwash is an innovative hand hygiene product with moisture-rich foam containing glycerin, making it soft and gentle on the skin while being dermatologically tested, and pH balanced. A 250 ml. pack of Dettol Foaming Handwash is priced at INR 129 and is currently available in two variants: Aloe Coconut & Strawberry fragrance across online and offline retail stores in India.



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