With the latest brand film, ZEE Keralam draws parallel between a Kerala-styled ‘Sadhya’ and the variety of stories to be showcased on the Malayalam GEC while featuring Manju Warrier as its brand ambassador.
ZEE Keralam unveils its new brand film featuring Manju Warrier as its brand ambassador. With 7 original fiction and 2 non-fiction properties, ZEE Keralam widely showcases the life of a true Malayali that features women who take pride in their culture and believe in their progress.
This brand film focuses on bringing people with diverse tastes and preferences, together. To depict a wide variety and abundance of stories to be showcased on ZEE Keralam, the campaign draws parallels with ‘Sadhya’, a Kerala-styled meal with multiple flavors, aiming to connect with the consumers on a rooted level.
In the campaign video, Manju Warrier is seen representing the brand, as she brings a scrumptious spread to be shared among colleagues with something specially made for everyone. This is much the same way that the channel intends to showcase its offerings with stories that promise Limitless Drama, Comedy, Romance, and Excitement for everyone.
To fulfill the brand promise of ‘Neithedukkam Jeevitha Vismayangal,’ ZEE Keralam wanted to put a face to the brand – an individual representing the brand values, who could be a ‘kootukari’ in the lives of Malayali women as they take a step towards their extraordinary destinies. The campaign featuring Superstar Manju Warrier as the Brand Ambassador, with the tagline – ‘Ivide Aswadanathinu Athirukalilla’ or ‘here, there is no limit to entertainment,’ is a culmination of the brand offerings to its audience.
Commenting on the Brand Film Santosh J Nair, Business Head, ZEE Keralam, says, “Our brand is known for stories that showcase ordinary women who are crafting an extraordinary destiny for themselves. Malayali women are well educated and they believe that they rightfully deserve a first-class life; instead of being stuck frustrated, they are raring to go pursue that better life. Superstar Manju Warrier is a perfect representation of a Malayali woman with her hopes, her aspirations, and her dreams.”
“I am thrilled to be the face of ZEE Keralam, says Manju Warrier; which is a first for any channel targeting the Malayali audience. Moreover, the premise of the campaign stemmed from something quintessentially Kerala. With our state having an abundance of natural beauty, arts, cultural diversity, history, and education; our food always touches a personal chord with the people from my state and across the country. This film’s theme is limitless entertainment, a reflection of ZEE Keralam, a brand that takes an extra effort to know its consumers and provide them with exactly what they’re looking for and tailors content to its audience’s tastes.”
- Client – ZEE Keralam
- Director – Martin Prakkat
- DoP – Madhu Neelakandan
- Music – Kailas Menon
- Art Director – Indulal
- Costumes – Sameera Saneesh
- Editor – Nabu Usman
- Concept – Stark Communications