Kaizzen will manage media solutions, executing PR campaigns, and build strategic communications ecosystem for Allana Consumer Products.
Kaizzen has been awarded the PR mandate by Allana Consumer Products. The mandate encompasses providing strategic communications support to the Consumer Products Division of Allana Group, covering corporate reputation management and brand visibility for all its consumer products across media platforms.
On appointing the agency, Mr. Milind Pingle, CEO – Consumer Products Division of Allana Group said, “Kaizzen has a good understanding and know-how of PR industry and has worked with several corporates to build their image and reputation in a dynamic world. We are excited to collaborate with them and count on their domain knowledge and expertise in developing a positive and respectful image of Allana Consumer Products and its businesses and brands in India in the years ahead.”
Pleased with the appointment, Nikhil Pavithran, President, Kaizzen, said, “We are thankful to Allana Consumer Products for placing their trust in us. We, at Kaizzen, are committed to creating meaningful end-to-end media solutions and executing innovative, disruptive, and high-impact PR campaigns that will positively impact the business and the industry as a whole. We are enthused to work with the Allana Group who has a long and rich heritage and a Vision to grow its business in Consumer Products in a sustainable manner.”