KisanKraft aims to raise awareness among the smallest of farmers about the benefits of it’s affordable, and accessible technologies.
KisanKraft has awarded its’ Public Relations mandate to Blue Lotus Communications. KisanKraft has served more than 50 lakh small farmers through mechanization adoption to increase farmer earnings, crop productivity, and cultivated area.
Ravindra Agrawal, Managing Director, KisanKraft, elaborated, “Of India’s 150 million small & marginal farmers, the penetration of farm mechanization is currently abysmally low. The acute labor shortage in farms is causing the under-utilization of farms, further accentuated due to the pandemic. Mechanization of small farmers can help increase their productivity and KisanKraft is continually assisting farmers to learn about the advantages of machinery used on the farms. We want to raise awareness among the smallest of farmers about the benefits of our affordable, appropriate, and accessible technologies to help better their livelihoods.”
N. Chandramouli, CEO, Blue Lotus Communications, added, “KisanKraft is a farmers’ friend, and has a range of products and services that help the farmer in every phase of cultivation, from seed through harvest. Not only is KisanKraft making the farmer more productive, but they are directly contributing to increasing the food security of the country.”