PVR Cinemas forays into cleaning solutions with V-Pristine service

PVR V Pristine

With evolving customer attitude, PVR Cinemas will offer customized cleaning and disinfecting solutions under its new business vertical V-Pristine.

PVR Cinemas will now offer customized cleaning and disinfecting solutions for commercial and residential segments under its newly launched business vertical V-Pristine. The brand intends to take care of the most precious personal and private spaces and provide the same quality and standards that the customer is used to experiencing at all PVR cinemas.

The primary aim was to capitalize on the existing capabilities of the PVR housekeeping staff, advanced ULV machines, and medical-grade disinfectants when cinemas were shut to extend their advanced sanitization services to their employees, their friends, and families.

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With their feedback and request for specialized cleaning, the service portfolio was enhanced to include a bouquet of exclusive, ultra-premium highly personalized cleaning and sanitization services catering to the needs of discerning clientele who treat their homes and office spaces as the extension of their core values.

Talking about the initiative, Gautam Dutta, CEO, PVR Ltd. Said, ‘’Apart from maintaining global standards of safety at all our cinemas, we have now forayed into a new segment with the launch of V-Pristine, extending our impeccable housekeeping standards beyond cinemas. With this initiative, we hope to cater to the growing demand for safety and hygiene products and services that meet the highest standards. There is a gap between the quality of the service delivered by the home maids/ servants and the present solution providers use the ‘One size fits all’ approach while V-Pristine personalizes the requirement of each customer.

He further added, “Customer attitudes, behaviors, and purchasing habits are changing as the world steps into the new normal and many of these new ways will persist post-pandemic. With change comes the opportunity to create new things. It has been our pleasure to be able to deliver more innovative offerings to our patrons and set new milestones for ourselves. With this initiative, we also aim to generate employment opportunities for hospitality professionals and new skill development of our existing staff”.



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