Media Samosa Round-up: October Week 4

media samosa roundup october 2021

Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into the media and entertainment industry from the week that went by with this quick Media Samosa Round-Up compiled with features, campaigns, brand stories, and more.

Brand Stories

PVR V Pristine

PVR Cinemas forays into cleaning solutions with V-Pristine service

With evolving customer attitude, PVR Cinemas will offer customized cleaning and disinfecting solutions under its new business vertical V-Pristine. Read more here.

Louis Vuitton signs Squid Game star HoYeon Jung as Global House Ambassador

Having previously walked the ramp for the brand in 2017, HoYeon Jung will now join the Louis Vuitton family as the Global House Ambassador for Fashion, Watches and Jewellery. Read more here.

Myprotein and Keventers announce partnership to make healthier coffee alternatives

The collaboration between Myprotein and Keventers aims to cater to the evolving customer, provide healthier alternatives to them and reach a wider consumer base. Read more here.

SUN TV Network launches its refreshed GEC, SUN Marathi

SUN Marathi has announced 3 hours of original programming with 6 shows starting from 6.30 pm to 9.30 pm. Each of these shows will explore unique relations in its storyline. The channel has been launched on 17th October. Read more here.

ZEEL announces new a-la-carte channel and bouquet pricing

The said pricing is being released without prejudice to ZEEL’s rights and contentions under all petitions pending adjudication before the Hon’ble Supreme Court w.r.t. New Tariff Order (NTO) 2.0. Read more here.


CenturyPly TVC

CenturyPly launches campaign to salute the spirit of organ donors

Following the legacy that started back in 2014, this year CenturyPly has taken a step ahead and showered tribute for heroes beyond the glory of festivity. Read more here.

Samsung India and National Geographic Traveller India capture Kashmir wildlife

As a part of the campaign #UncoverTheEpic, Eshika Fyzee’s journey exploring the Himalayan species in their natural habitat can be viewed on both Samsung India and National Geographic Traveller India’s social media channels. Read more here.

Industry Updates

Voot Kids Pokemon

Voot Kids acquires broadcast rights to showcase Pokemon anime series in India

Premiering on Voot Kids, the lineup will have 21 movies and over 10,000+ minutes of Pokémon Anime series episodic content on the completion of its 25 successful years. Read more here.

PUMA India appoints Smita Balram as Head of Corporate Communications

In her new role, Smita Balram will further build the communication strategy and efforts for PUMA India while driving the PR narrative for the brand. Read more here.

Storynmore bags PR mandate for Scott Sports

As part of the mandate, Storynmore will carry PR and marketing strategies for Scott Sports India’s national team. Read more here.

Priti Murthy joins GroupM India as President, GroupM Services India

Prior to this, Priti Murthy was leading OMD India as the CEO for the last four years. Read more here.

BYJU’S appoints Mukut Deepak as Head of Business

Mukut Deepak will be responsible for expanding and leading the flagship business for the class 4 to 10 segment. Before joining BYJU’S, he was the Chief Business Development Officer at Tata Sky Limited and a Director for Tata Sky’s digital venture. Read more here.

Mintel announces Matthew Nelson as new Global Chief Executive Officer

From January 2022, Matthew Nelson will be based out of Mintel’s Americas headquarters in Chicago, IL, USA. He will lead Mintel’s strategy focused on high-quality data, advanced analytics, innovation through artificial intelligence and data science, and expert insights and recommendations. Read more here.

Ormax Media launches audience analytics tool, Ormax Televate

To identify a viewership-growth strategy, Ormax Media has released Ormax Televate, covering 157 pay channels across 36 genres. Read more here.

OnePlus elevates Navnit Nakra to India CEO and Head of India region

Navnit Nakra started as the Vice President and Chief Strategy Officer, wherein he drove the corporate strategy plans as well as key strategic partnerships that are vital to the Indian business for OnePlus India. Read more here.

Lintas Live bags communication mandate for Classic Legends

In a multi-agency pitch involving several creative agencies, Lintas Live, the digital-first creative PR agency, has won the full-service mandate for a key brand of Classic Legends. Read more here.

Pitchfork Partners wins marketing and communication mandate for Zimmi

In a bid to expand its business operations in India, Zimmi has roped in Pitchfork Partners for its marketing and communication wings to further strengthen the brand’s reach. Read more here.

DDB Mudra Group aims to create gender equity in leadership with the Phyllis India Project

The comprehensive training program by DDB Mudra and Phyllis India Project includes a customized career plan for each participant based on their goals and development areas. Read more here.

Hansa Customer Equity appoints Neeraj Sangani as CEO

As per the new role, Neeraj Sangani will help further consolidate the position of the group while helping to drive Hansa Customer Equity to the next level. Read more here.

GroupM India appoints Ritika Taneja as Head of E-commerce

Ritika Taneja will be based out Gurgaon and report to Atique Kazi, President – Data, Performance and Digital Products, GroupM India, and closely work with Toni Ruotanen, Head of E-commerce services GroupM APAC. Read more here.

KisanKraft awards Public Relations mandate to Blue Lotus Communications

KisanKraft aims to raise awareness among the smallest of farmers about the benefits of it’s affordable, and accessible technologies. Read more here.

IAMAI appoints Ashish Singhal & Sumit Gupta as co-chairs of Crypto Council

The CoinSwitch and CoinDCX founders will be responsible for driving the adoption and growth of the crypto industry in India and ensuring to create a consumer-safe environment as the co-chairs of IAMAI crypto council. Read more here.

Havas Media Group India bags the integrated media mandate of Just Dial

The account will be managed by Havas Media Group’s Gurgaon office, led by Uday Mohan, President & Head – North & West India, Havas Media Group, and the size of the business is substantial. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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