Pitchfork Partners bags strategic communication mandate for iMerit in India

imerit and pitchfork partners

As per the mandate, Pitchfork Partners will spearhead strategic outreach for iMerit through insight-based analytics to support growth and strengthen its brand narrative in the country.

iMerit has appointed Pitchfork Partners Strategic Consulting LLP as an advisor for communication strategies in India. Pitchfork Partners will spearhead strategic outreach for the company through insight-based analytics to support growth and strengthen its brand narrative.

The organization was founded in 2012 by Radha Basu. It aims to specialize in transforming unstructured content such as video, images, audio, and text into structured data for use within the most advanced algorithms in machine learning (ML) and AI.

Also read: Efficacy Worldwide appoints Naazda Hussain Khan as Chief Growth Officer

Radha Basu, Co-Founder, and CEO, iMerit, said, “iMerit provides end-to-end AI data solutions to some of the world’s leading brands and Fortune 500 companies across a wide array of industries, including autonomous vehicles, financial services, medicine, agriculture, government, and many more. Our aim is to assist companies by solving complex data challenges in their AI ecosystems. We are pleased to find a partner that shares our passion for this journey. Pitchfork Partners’ expertise will play a crucial role in realizing our goals.”

Jaideep Shergill, Co-founder, Pitchfork Partners, added, “We are delighted to partner with iMerit. We understand the dynamism and the communication requirements of the ever-changing technology sector in India. It’s a great opportunity for us to assist iMerit in achieving its vision through strategic and insights-driven communication.”



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