To celebrate their 5th anniversary with Virat Kohli as the brand ambassador American Tourister also launched a campaign featuring the cricketer in a TVC that aims to capture the ethos of the brand.
American Tourister and Virat Kohli today celebrated the fifth anniversary of their association. Kohli joined American Tourister back in 2016 as their key Indian brand ambassador. During this time, Virat has been an integral part of the brand’s multi-platform outreach including the campaigns such as ‘#I’m Ready’, ‘#Swagpack’, and ‘#YourAccessToTheWorld’.
Each of these campaigns has seen Virat feature in a TVC that captures the spirit of the brand and everything it represents. Virat has also provided extensive support to the brand across his social media channels, and extended challenges to his social network as part of the multiple campaigns. A luggage collection released to commemorate the 2019 Cricket World Cup also featured Virat’s signature.
Commenting on the occasion, Anushree Tainwala, Executive Director Marketing, Samsonite – South Asia, said, “Exactly five years ago, we welcomed Virat into the American Tourister family as our very first official Brand Ambassador. Virat has always been our only choice for the role. His confidence, accomplishments, and stylish personality were the perfect fit for everything American Tourister stood for. In the time since our partnership has exceeded our expectations in every way! Virat will be an integral part of our marketing outreach for a long time to come, and we look forward to even bigger and better things ahead.”
“I’m proud to continue my association with American Tourister. The brand is young, colorful, and high on performance and energy, and resonates with my personality. As partners, we’ve created some fantastic campaigns together, and I’m excited about everything that’s still to come!”, said, Virat Kohli.
After the events of the last year and a half, American Tourister plans on resuming their marketing activities with a number of new launches with Virat spearheading the accompanying integrated campaigns.