Crompton Greaves Consumer Electricals has launched a film as an extension of its “Mood Jaisa, Lighting Vaisa” campaign that aims to uplift moods with its product range.
The campaign film highlights how Crompton Greaves Consumer Electricals shares the gift of light with young budding kids and the elderly who struggle to complete simple chores and their daily tasks due to poor lighting.
While the festive season embodies light and brightness everywhere, not everyone has the opportunity to get access to basic lighting on an everyday basis. Many instances like where the aged or children can’t indulge in daily routine and recreation due to bad light affecting their wellbeing and self-confidence; students also face a lot of issues when their classrooms lack proper lighting. The campaign intends to reaffirm the brand’s core message of Mood Jaisa, Lighting Vaisa with an optimistic narrative.
Celebrating a renewed sense of hope, the film conceptualized by Schbang strings together three storylines ranging from a school to an old-aged home and an orphanage. This is based on the insight that all of us have unavoidable moments in our daily life which bring us down, and a little uplift in mood in such moments can make the simple tasks enjoyable. Built on the premise of mood upliftment, the film brings to light the little moments that mean the most to the three spaces that Crompton has supported through the initiative.
On the company’s latest initiative, Mathew Job, CEO – Crompton Greaves Consumer Electricals said, “Crompton consistently strives to make the lives of people comfortable and convenient through thought-provoking innovation that can create a better-quality living environment. We realized most of the times people can’t cope with their daily tasks and routine activities due to their moods. Our latest initiative captures the very essence of this thought and is a true reflection of what the brand stands for – a purpose-driven one that prioritizes the consumer at heart. Through this initiative, we aim to uplift their moods by brightening up their lives both literally and metaphorically.”
Speaking on the brand’s purpose-led film showcasing their recent initiative, Pragya Bijalwan, CMO – Crompton Greaves Consumer Electricals said, “At Crompton, we constantly innovate to meet evolving consumer needs while also supporting communities we live and operate in / our intent has always been to be at the forefront of purpose-led solutions bringing in innovations that cater to the different sections of the society. By extending our ceiling lights campaign narrative, we wanted to communicate in a more meaningful way how lighting can lift up anyone’s mood and especially do so for people who are unable to experience it. Just like it has been depicted in the film, life is full of trials and triumphs and we’re extremely happy to be able to contribute in our own way by lighting up places with Crompton Lights that in turn light up the many moods of individuals. We wanted to be able to capture the emotions of real people from different walks of life and shine the spotlight on the little moments that they truly treasure.”
Speaking on the heartwarming film that beautifully captures the initiative, Akshay Gurnani, CEO – Schbang said,” “It’s always special partnering with clients with a big heart, who look to positively impact lives by doing good. Through this Diwali campaign, we did exactly that with Crompton and it’s always heartening to see how a simple idea can manifest into a social good campaign. From identifying the NGOs to producing and promoting the film, it’s been a fulfilling journey for the entire team involved at Schbang.”