Embracing the traditions and coupling them with some zest, the campaign film rolled out by Manyavar celebrates the Indian-ness of the groom with #ManyavarAaGaya.
It is the season of celebrations and gusto, the season of endless dance practices, the season of countless shopping tours and meaningful traditions, an occasion which is no less than a festival and much more than just a ritual. As the would-be couples make a soulful promise and walk into a lifetime of togetherness, the grandeur of a Dulha is one of the most awaited for, and keeping this in mind, Manyavar has launched a new campaign, #ManyavarAaGaya featuring one of the most electrifying personalities – Ranveer Singh.
The campaign film revolves around the curiosity and excitement of the grand and flawless appearance of the Dulha along with the hook step that is set to become a trend in no time.
Commenting on the association, Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited said, “We at Manyavar, love how weddings bring the culture alive through Indian wear that is unique to every celebration. We aim to make it special for anyone who wants to make a statement on their D Day. Through the video, Ranveer is seen making a stylish entry and giving grooms a fun take on how to make their wedding day extraordinary and memorable. The ‘Dulha’ who symbolizes ‘Manyavar’ has all the eyes on the wedding day and through this campaign, we are delighted in giving the grooms a chance to dress up in the stylish and regal collection. We look forward to being every groom’s choice while promising them a memorable day.”
Commenting on his experience of working on this campaign, Ranveer Singh shared, “I’m honored to be a part of the Manyavar family. Having been a groom myself in the past, I know what a special and important day it is for any young man. The new wedding collection is absolutely stunning – it promises to make any groom look and feel on top of the world on his big day. Ultimately, it’s about how your outfit makes you feel – and a Manyavar ensemble will give any groom the feeling of being a millionaire on his special day. The new #ManyavarAaGaya is an impeccably conceptualized and executed campaign that showcases the brilliance of Manyavar. The creative is incredibly joyous and has been wonderfully evoked and celebrated.”