Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round Up.
Here’s a glimpse into the media and entertainment industry from the week that went by with this quick Media Samosa Round Up compiled with features, campaigns, brand stories, and more.
Brand Stories
9X Media launches kids learning Youtube channel- Loppipops
The channel ‘Loppipops’ by 9X Media will showcase specially designed & curated playlist of kids’ rhymes & videos, presented by the very popular duo Bade-Chote and their gang of animated characters. Read more here.
Swiggy launches an ‘Eat list’ curated by Mandira Bedi for the users of Swiggy HealthHub
To recover from the non-stop feast and inspire users to get back on track in their healthy food journey, fitness icon Mandira Bedi has curated her “Eat List” which can be found in the HealthHub section on the Swiggy app. Read more here.
Campaigns
Ranveer Singh plays the groom for Manyavar’s wedding season campaign
Embracing the traditions and coupling them with some zest, the campaign film rolled out by Manyavar celebrates the Indian-ness of the groom with #ManyavarAaGaya. Read more here.
Industry Updates
The Mavericks India bags integrated communications mandate for FACE
As per the mandate, The Mavericks India will help FACE in co-creating and amplifying a narrative for the industry body that can bring about regulatory and policy-level changes in the long term. Read more here.
Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021
Previous winners of the honor include Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K Swamy, Piyush Pandey, Sam Balsara, Prem Mehta, Roda Mehta, Ram Sehgal, Madhukar Kamath, and others. Read more here.
Glad U Came wins PR Mandate for Lenphor Cosmetics
The mandate encompasses providing strategic communications support to Lenphor Cosmetics with an advanced PR outlook to increase its brand awareness and reach. Read more here.
Endemol Shine India elevates Anaya Mohanty as Head of development for premium scripted & non-scripted
Now expanding her remit, Anaya Mohanty will oversee premium scripted and non-scripted development, with the view to identifying new projects to take to market. Read more here.
