Abhishek Agrawal will be responsible for business building and team leadership at Plum as the Chief Business Officer and contribute his insights to the next growth phase of the brand.
Abhishek Agrawal joins Plum with an experience of 15+ years across Sales and Marketing, Category Management and P&L, Business Planning, Supply Chain & Network Design, Client and Account management. In his last stint, he was leading the e-commerce vertical for ITC across Foods, Personal Care, and FMCG, covering 30 brands with over 1,000 SKUs. An alumnus of IIT Kanpur, he has pursued B.Tech in Mechanical Engineering in 2006 followed by an MBA from ISB in 2013.
Speaking on the development, Shankar Prasad, CEO & Founder Plum said, “We’re delighted to welcome Abhishek to Plum to lead our digital businesses, including our D2C vertical. Given the tremendously exciting growth path ahead, we look forward to leveraging Abhishek’s expertise in business building and team leadership to build something we all can be proud of”.
On his appointment, Abhishek Agrawal, CBO – Digital, Plum said, “I’m incredibly excited about this leap into the D2C beauty and personal care space. I look forward to bringing in my expertise and leveraging it to accelerate the brand’s vision of establishing Plum as the most preferred clean beauty brand.”
Plum is also among the BPC brands on key marketplaces such as Amazon, Flipkart, Nykaa, and Myntra. In September 2021, the brand strengthened its leadership by adding a new CMO and CFO to the team.