In his new role, Prashant Bhatt will be spearheading the content and programming division for the channel and will be responsible for managing the content line-up and the creative strategy for Sony SAB.
Sony Pictures Networks India has on-boarded Prashant Bhatt as Head – Programming, Sony SAB. With an in-depth audience understanding and a master at content creation for the Hindi entertainment ecosystem, Prashant comes in with a rich and diverse experience in the entertainment genre. Prashant will be reporting to Neeraj Vyas, Business Head – Sony SAB.
With a career spanning over 27 years, Prashant has held key leadership positions across broadcast media, creating new show concepts and also headlining innovation strategies for Dangal TV, Zee Punjabi, Colors, etc. He commenced his career in television as a writer and creative director before going on to lead content teams across the industry.
Prashant Bhatt, Head – Programming – Sony SAB, said, “As a brand, Sony SAB has been consistently making an endeavor to cut through the clutter of television content and offer narratives that are innovative, well crafted, and in alignment with their larger philosophy of delivering happiness. In my role at Sony SAB, I will be spearheading further developments in this space and ensure that we continue to push the envelope in impactful and entertaining storytelling.”
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Neeraj Vyas, Business Head – Sony SAB commented, “We are happy to have Prashant on board to drive the programming vertical. Am confident that Prashant’s expertise and his deep understanding of the industry will help us further strengthen our programming capabilities. Prashant will play a key role in ensuring we devise and execute a standout premium slate with ground-breaking narratives and high-quality content for our viewers”.
The current programming mix by Sony SAB includes daily shows like Wagle Ki Duniya – Nayi Peedhi Naye Kissey, Tera Yaar Hoon Main, Ziddi Dil – Maane Na, Maddam Sir, Shubh Laabh – Aapkey Ghar Mein, and Taarak Mehta Ka Ooltah Chashmah.