As a part of the mandate, Vigor Media Worldwide will help Glowderma drive its expansion plans through media and communication strategies engaging the stakeholders effectively.
Vigor Media Worldwide has bagged the PR mandate of Glowderma, the pharmaceutical company in dermatology. The role of Vigor Media Worldwide will be to build a strategic communication framework for Glowderma and further strengthen its indomitable leadership positioning in the industry.
The mandate for Glowderma will be handled jointly by the Mumbai and Delhi-NCR offices of Vigor Media Worldwide along with its national and global associates for greater visibility and strong positioning of brand Glowderma among targeted segments.
Rajesh Khatri, Managing Director, Glowderma Lab Private Limited said, “In sync with our USP of consistently delivering superior quality products, we intend to implement innovative strategies and enhance our footprints in the markets across the globe. At this exciting juncture, we are pleased to join hands and partner with Vigor Media Worldwide. We believe their extensive experience in the competitive world of communication combined with our sound business strategy will help us drive the next wave of growth and expansion of Glowderma.”
Commenting on winning the PR mandate of Glowderma, Ratik Baijal, Co-founder, Vigor Media Worldwide said, “We are excited and proud to be associated with brand‘Glowderma’, which has pioneered a series of innovations in Dermatology and Skin Care segment. We are committed to delivering them well-planned and innovative communication strategies in line with their key expectations of aggressive growth.”
Glowderma enjoys the reputation for launching the renowned German Baby Skin Care Brand ‘Sanosan’ in India. Gearing up to expand its footprint into the Indian market, Sanosan is a renowned brand from 70 years old company – Mann & Schroder Cosmetics – Germany (M&S Cosmetics). The launch of Sanosan Baby Skin Care Products in India is a step forward in the strategic direction to increase the reach of the company’s exclusive product portfolio in the country.