Media Samosa Round Up: November Week 4

Media Round Up

Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round Up.

Here’s a glimpse into the media and entertainment industry from the week that went by with this quick Media Samosa Round Up compiled with features, campaigns, brand stories, and more.


Audible onboards Nakuul Mehta & Rithvik Dhanjani to draw consumer’s attention towards spoken word content

Conceptualized by Audible and executed by Media Monks, the ads will air on live sports like the India-New Zealand test match from 3rd to 7th December 2021 and the English Premier League between 27th Nov and 28th December 2021. Read more here.

Bumble’s OOH campaign aims to support the community to navigate their dating journeys

The campaign takes a humorous and localised look at dating culture featuring taglines such as “Find someone who gives you the warm fuzzies even in Delhi winters” and “Mumbaikars, find your local on Bumble”. Read more here.

Industry Updates

Witzeal Technologies appoints Kaizzen as their communications partner

The mandate for Witzeal Technologies encompasses providing strategic communications support, covering corporate reputation management, brand visibility and crisis management; across media platforms for its multi-gaming platform “Big Cash”. Read more here.

Vigor Media Worldwide Mumbai office bags PR mandate for Glowderma

As a part of the mandate, Vigor Media Worldwide will help Glowderma drive its expansion plans through media and communication strategies engaging the stakeholders effectively. Read more here.

All White bags OOH advertising rights for Smart Bike Dock Station in Chandigarh

The project aims to make the lives of people of the city easy by enabling them to rent a bicycle from any part of the city dock and park it at any of the nearest docks. Read more here.

Plum appoints Abhishek Agrawal as Chief Business Officer

Abhishek Agrawal will be responsible for business building and team leadership at Plum as the Chief Business Officer and contribute his insights to the next growth phase of the brand. Read more here.

Prashant Bhatt joins Sony SAB as the new Programming Head

In his new role, Prashant  Bhatt will be spearheading the content and programming division for the channel and will be responsible for managing the content line-up and the creative strategy for Sony SAB. Read more here.




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