As per the mandate, Tute Consult will use B2B & B2C communication strategies to build brand’s awareness and consideration amongst the consumers and strengthen the media presence of health & glow, through strategic communications and planning.
health & glow is India’s leading beauty and personal care destination with its presence established via stores, mobile app, and websites. For decades, the brand has strongly valued and adhered to the concept of being inclusive and providing quality products and services to consumers.
The company has been continually evolving in the beauty and personal care space and is all set to create a buzz in the market with its store expansion and format change plans, unique personalization, and innovative omnichannel features. The company is further expanding its in-house brand portfolio along with its own flagship products.
Tute Consult will be responsible to build the brand’s awareness and consideration amongst the
consumers and strengthen its media presence through strategic communications and planning.
The agency aims to create awareness of the brand’s online presence and highlight its revolutionized approach, which offers an innovative, convenient, and quality omnichannel shopping experience from across the country.
Speaking on the partnership, K. Venkataramani, Managing Director and CEO, health & glow said, “Beauty & personal care is a very exciting space and there’s never a dull moment here. With the industry expecting an upswing and entry of new brands and product innovations, we are looking forward to redefining personalization and further enhancing the overall experience for our customers. We aim to take the retail experience to another level and make online shopping even more convenient through our innovative omnichannel offerings as we enter the 25th year with a forward-thinking approach.”
He further added, “We believe that the team at Tute Consult, through their vast experience in the sector, has the expertise to drive our vision through a strategic communication roadmap and support us in strengthening our relationship and position in the industry and amongst our stakeholders. We are excited and look forward to a great innings.”