With the acquisition of Cloud Commerce Group, WPP will help the clients to deliver the products across e-commerce platforms and marketplaces globally, such as Amazon, eBay, Etsy, and Wayfair.
WPP today announces that it has acquired Cloud Commerce Group (CCG) that helps brands to market, sell and deliver their products across e-commerce platforms and marketplaces globally, such as Amazon, eBay, Etsy, and Wayfair.
CCG is a multi-channel e-commerce software, supporting hundreds of European retailers and wholesalers. The software platform aims to help brands across the entire commerce journey, connecting customer acquisition, and multi-platform commerce, with warehousing, inventory, and fulfillment partners. The platform powers over £1 billion in gross merchandise value (GMV) annually through its various integrations.
The company will join the Wunderman Thompson global network as part of its market-leading commerce and technology proposition. This acquisition reflects WPP’s ongoing investment into strengthening its commerce offer for clients and is aligned with WPP’s accelerated growth strategy and focused M&A approach, building on existing capabilities in the areas of experience, commerce, and technology.
Mark Read, CEO, WPP, said, “Clients look to WPP to help them market, sell and fulfill across multiple e-commerce channels and marketplaces. With over £1 billion revenue transacting through its platform, Cloud Commerce Group already has demonstrable scale and success in managing the complex omnichannel commerce needs of global brands. I’m excited about how CCG’s expertise will further strengthen the breadth and depth of our commerce offering to deliver growth for our clients.”