As per the mandate, Value 360 Communications will be responsible for planning and executing PR and brand-building activities for Extramarks.
Extramarks has appointed Value 360 Communications as its brand PR & communications partner. The agency assumed the brand mandate on December 1st, 2021. It includes overall strategic communication support for brand building, awareness campaigns, marketing partnerships, product launches, events, and other PR first activities. The account will be managed by the agency’s New Delhi headquarters.
The decision is attributed to the agency’s demonstrated experience working with education and start-up clients. And their ability to deliver the brand vision and purpose through innovative campaigns.
Arpit Agarwal, VP – Marketing, Extramarks, said, “Through our association with Value 360 communications, we want to leverage the agency’s long-standing experience to develop a stronger image of Extramarks as a ‘Complete Learning Solutions’ provider. We are confident of the team and its abilities to help us communicate our brand vision and purpose effectively.”
Speaking on the win, Kunal Kishore, Founder, and Director, Value 360 Communications, said, “We are thrilled that an industry leader and a gamechanger in the digital learning space has chosen us to lead their brand communication and public relations strategy. We look forward to devising and executing impactful campaigns to strengthen the brand’s recognition and solidify its stance as a trusted leader in the ed-tech space.”